Chef.info to Provide An Intimate Look at the People Behind the Food

Great cuisine starts with great chefs. This is the philosophy behind the dynamic culinary website Chef. info as it launches in January 2014.

Unlike other food-based sites whose contributors merely tell you what they are eating, Chef. info will provide their audience with an intimate profile of those responsible for all of the sumptuous food and drink that is eaten and sipped all throughout Orange County. Through a streamlined Q&A session made up of equal parts information, insight, and irreverence, Chef. info audience on a fantastic culinary adventure that explores the world of dining out through the minds and souls of OC's stellar collective of kitchen talent.

"Chef. info is poised to generate a lot of positive attention for Orange County's talented chefs," explains Pamela Waitt, President of the Orange County Restaurant Association and Founder of Chef. info. "The word 'chef' is searched over a million times each year, so people are obviously interested in what the men and women in the kitchen can bring to the table, so to speak. Chef. info will provide everyone that comes to the site with a library of chefs that aims to showcase how their personality is just as remarkable as the food they create."

Equipped with a deep connection to Orange County's culinary scene, Chef. info and its team of respected industry insiders is uniquely positioned to be constantly updated with fresh perspective from up and coming chefs and sage wisdom from kitchen veterans. In addition to Waitt, the Chef. info team includes: Lauren Modry, Social Media & Marketing Manager of the online publication Food Enthusiast, Rich Manning, food and lifestyle writer for Food Enthusiast; Greg Nagel, founder of the online website OC Beer Blog; Tricia Cook, Executive Vice President of Operations of the Orange County Restaurant Association; Mona Shah-Anderson, owner of the public relations firm Moxxe PR; Rob Hallstrom, owner of the public relations firm 714 Media; and Jennifer Morris, owner of the public relations firm Ajenda PR.

"Ultimately, the goal behind the chef. info team is to cultivate relationships between chefs and the communities that enjoy their talent on a nightly basis," says Waitt. "It is a site that is designed for anyone that cares about food in Orange County to get an intimate look at OC's chefs and the wide range of food that is made, from fine dining to casual fare and all points in-between."

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