CEO And Founder Of REV Media Marketing, Lori R Taylor Interviews Leo Babauta About His ZenHabits

Online, April 12, 2011 (Newswire.com) - Nationally recognized Direct Mail Marketer and Social Media expert Lori R. Taylor, spoke with Leo Babauta, founder of ZenHabits.net about how he tries to practice what he preaches when it comes to online content and providing true value for his followers.
"(Leo)You have a different business model...and it's interesting for those people listening right now or watching. I know you have books and every now and then you'll have a product that comes out, but really, I would call you a spam-free, no sales, that's not your thing. You don't do a lot of JV deals at all, do you? Like a lot of bloggers do," Taylor said.
"Basically, I don't like receiving spam or junk or a lot of promotions. I don't like ads myself when I'm reading someone else's site, and so, for my site, I wanted it to be consistent with what I like and so I try to be as simple as possible. I think really what I have is my reputation and people's trust in me, and I think if I spam them or try and over-promote my stuff or other people's stuff, it erodes that trust over time and eventually they think, "This guy's trying to sell to me." But when they feel like this is someone who just wants to really help me and share what he's learned, then I think that trust can stay for a long time, and it forms a good relationship with my readers That's really what I'm looking for, " Babauta said.
"Well, when I first started, I had no idea of what it would become. I had no plans that it was going to be my life and my job and my business. I basically just wanted to start a blog and share things that I've been learning. I'd been changing things in my life from my habits to my health, simplifying my life, and all of that stuff and I was really excited about it. So I basically just wanted to share that with the world and maybe meet other like-minded people who were interested in those kinds of things, learn from them," Babauta said.
With the onslaught of new technology and the need to stay abreast, many clients contact REV asking for their help in not only social media applications and strategy but other online initiatives such as website optimization, SEO and pay per click advertising campaigns.
Take a look at Lori's most recent post on her interview with Babauta and download the transcript at her blog, or visit her One Click Society radio show and listen to the entire interview.
For more information on Lori R Taylor and REV Media Marketing's services please visit REVmediamarketing.com.

About Lori R Taylor, Chief Executive Officer, REV Media Marketing, LLC: With over 20 years experience as an award winning direct response copy writer, brand builder and social media strategist, Lori focuses on unique content marketing strategies to build brand awareness, authority and rapport with your audience. REV Media Marketing, LLC is a "direct response 2.0" boutique agency in Cincinnati, Ohio focused on leveraging social media strategies integrated with internet marketing techniques to drive more leads and more sales to their client's bottom line.

Extraordinary engagement means knowing how to listen and add value in a way that is meaningful and mutually beneficial. This strategy has allowed Lori to build her Twitter following to more than 40,000 people in less than 6 months and more than 2,000 fans at her Facebook fan page.

Lori's 17 year career with RR Donnelley has given her extensive direct mail experience. She has created strategies and mailed billions of pieces of mail, helping one organization, in particular, raise over 2 billion dollars in 15 years, $5.00 at a time. The only way to optimize any channel is to test with a laser like focus. Good ideas are a dime a dozen. Execution is priceless.

Lori believes that going viral is a happening not a strategy, "If content is king and context is queen, you need to be relevant and extraordinary if you want to go viral." People hire Lori for one reason: her ability to create ninja like marketing road maps that leverage your marketing dollars and deliver measurable results straight to your bottom line.

About REV Media Marketing, LLC
REV Media Marketing, LLC turns the light on for your business by building awareness for your brands, carefully crafting and translating what you stand for, then participating and starting conversations with the right people at the right time. Their approach is fun yet strategic and methodical, with a greater purpose in mind: building trust, authority and want-focused-buyers to deliver more sales to your bottom line.
By focusing on positioning your message in a meaningful and purposeful way, they set goals and strategy, taking the mystery out of the process. By measuring results, REV fine-tunes the ideas that will get consumers and influencers discussing your products and services, ultimately transforming them into buyers.
For more information on REV Media Marketing please visit us at revmediamarketing.com.

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