Cecil "Bud" Phillips, founder of M/A/R/C® Research, passed away yesterday. Forever we will remember his legacy and the footprint he left on the marketing research industry.
Cecil "Bud" Phillips, age 89, founder of M/A/R/C® Research passed away yesterday. Without question Bud was a pioneer and a legend within the market research industry. Not only was he the founder and President of M/A/R/C Research for more than 25 years, he was instrumental in the startup of the advanced research program at the University of Georgia and supporting the Universality of Texas at Arlington.
In 1950, Cecil "Bud" Phillips joined TracyLocke, and began to bring order, credibility and stature to marketing research. By 1965, the research department under Phillips' leadership had expanded beyond the agency's client base to become a national company known as Marketing and Research Counselors - M/A/R/C.
Based on a simple philosophy, "Find out what people want and make it for them," Bud Phillips' pioneering research set the stage for industry innovation and expansion.
"The market research community lost one of its great leaders this week. The impact Bud Phillips had on so many people and the industry can't be measured," said current President and CEO, Merrill Dubrow.
Bud leaves behind his wife Cathy and a legacy of hundreds of outstanding researchers that he helped train and mentor over his lifetime.
About M/A/R/C® Research
M/A/R/C® Research is a custom marketing research firm dedicated to helping clients create, evaluate and strengthen their brands. M/A/R/C's teams design and execute qualitative and quantitative, traditional and online solutions while adhering to a client-service ethic built on being easy to work with and delivering what is promised. Our core competency is measuring attitudes and behaviors to accurately explain and predict market share, revenue and bottom-line impact of a client's actions.
M/A/R/C helps businesses address consumer, channel and B2B marketing issues to launch better products and services, attract and retain valuable customers, and build stronger brands. Our proven, marketing-issue-focused solutions support clients' brand-building efforts.
M/A/R/C has been successfully designing, executing and analyzing studies to help clients across a range of industries since 1965. We deliver research answers with a business perspective in the language of decision-makers.
M/A/R/C's client-service locations are in Dallas, TX (headquarters); Greensboro, NC; Nashville, TN; New York, NY; and St. Louis, MO.
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