Launches "Son of Sardar" Movie Inspired Clothing Collections, the largest online Indian ethnic clothing online store has tied up with Viacom and Ajay Devgn Films as the official online shopping partner for the latter's forthcoming film Son of Sardar.

Chennai (I-Newswire) November 12, 2012 -, the largest online Indian ethnic clothing online store has tied up with Viacom and Ajay Devgn Films as the official online shopping partner for the latter's forthcoming film Son of Sardar. will be promoting the film in various digital & electronic mediums in the International markets and in India. A co-branded TV campaign has been launched which blends the brand & film seamlessly .The film will be released on diwali worldwide.

Speaking on the alliance, Rajesh Nahar, Founder and CEO, said, "We are pleased to unveil Son of Sardar collections. Bollywood costumes has always been in public eyes be it saree, Lehenga, Salwar Kameez, Kurta Pyjamas or Sherwani. Every now and then movie fanatic would always be influenced by the style of costumes worn by their favorite hero, heroines. This is the longest lasting story of the Indian Bollywood trend of dressing. Every Indian women wants to look like their silver screen idol. We have launched Son of Sardar inspired collection on cbazaar."

Son of Sardaar, also known by the abbreviated form SOS, is an upcoming Bollywood romance drama film directed by Ashwni Dhir. The film is a remake of Telugu movie Maryada Ramanna directed by S. S. Rajamouli. The film features Ajay Devgn, Juhi Chawla, Sanjay Dutt and Sonakshi Sinha in lead roles. Son Of Sardaar is a complete entertainment package. It is a Diwali film completely. It has a combination of everything from comedy to romance to action.

Each film creates a brand new and exclusive fashion statement, new trend of styles and fashions. Son of Sardar, is not an exclusion. In fact, the movie has brought out the nativity of Punjab right in. Jiya's (Sonakshi) outfit in the movie is sure to regenerate the Punjabi style and the beauty of Juhi to a large extend. Sherwani worn by Ajay Devgan is exceptionally debonair.

So, adorers get ready for the style of Punjab this year. Find out what's trending in the movie and prepare to be addicted to the style. Shop these glamorous attires and make it your style. The one and only exclusive ethnic online store has unveiled these enchanting collections through Son of Sardar. Collect different varieties of Punjabi dress. Enjoy your dressing style with the Cbaazar, the online warehouse of ethnic collections.

About is one of the largest online Indian Ethnic clothing retailer. Starting from modest beginnings, is a pioneer in the Indian online retail industry today. An online fashion store that has been around for more than a decade now, has earned its niche in the Indian online retail market primarily due to quality products and world-class services. A one stop online store for Designer Indian Clothing, showcases premium quality Ready-To-Wear and Custom Made outfits for men, women and kids. Pick and select from a vast variety of Designer Sarees, Salwar Kameez, Designer Kurtis, Lehenga Cholis, Kids Clothing, Indian Clothing For Men, Designer Sherwani, Kurta Pyjama, Pathani Suit, Jodhpuri Suit and many more varieties of Indian Outfits. Apart from the regular online shopping for Indian Designer Outfits, offers a unique shopping experience where customers can get couture Indian outfits made as per their preference. Be it a Saree, Salwar Kameez, Lehenga Choli, Sherwani or Wedding Ensemble for the couple along with friends and family, every outfit is planned, designed and created exclusively for each and every client.

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N. Radhika - 99628 36932
Blue Lotus Communications

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November 12, 2012

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