Cashkaro.com Crosses Rs 1.5-cr Mark in Cashback Payments to Members

Cashback and coupons site Cashkaro.com has crossed Rs1.5-crore mark in paying back cash to its members in the first year of operation. This means that every time a customer has visited an e-commerce site via Cashkaro and shopped, they have earned add

Cashback and coupons site Cashkaro.com has crossed Rs 1.5-crore mark in paying back cash to its members in the first year of operation. This means that every time a customer has visited an e-commerce site via Cashkaro and shopped, they have earned additional cashback on their order.

The cashback site, with over 2.5 lakh registered users and 500 top e-commerce sites, expects to reach the Rs 5-crore mark by end-2015.

Swati Bhargava, founder of Cashkaro said, "We are very excited to have crossed this milestone within one year of starting out in India. Cashkaro.com is the first and quickest to have done this and it not only validates our business model, it also shows that Indians love savings! We will continue to work hard to bring even better offers to Cashkaro members, enhance their shopping experience and partner with more retailers, thereby, retaining our leadership position in the industry."

Paytm's AVP Deepak said, "Cashkaro has created one of the most effective customer acquisition platforms for e-commerce websites in India. Paytm has acquired high quality transacting users through Cashkaro and their performance as compared to most affiliate channels has pleasantly surprised us.

Rohan Bhargava, Co-founder Cashkaro.com, attributes the company's successful journey to the creation of an in-house technology platform, a good team and a buoyant e-commerce scenario in India.

Cashkaro charges a commission for every sale it drives and shares that as 'cashback' with its members. It witnesses over 1,000 transactions daily, with the fashion and electronics categories contributing 38 per cent and 34 per cent respectively.