Can ‘New Capitalism’ Save The Day?

Leading international executive coach and mentor Neela Bettridge has launched her new website in a bid to help change the way Britain and the wider world do business.

Reading (I-Newswire) March 5, 2013 - As countries’ national debts soar and the planet’s finite resources dwindle, Neela is guiding industry and political leaders towards a new style of capitalism – one which embraces economic sustainability and more conscious leadership.

Neela, whose clients include Nestlé, HSBC and energy giant Centrica, believes ‘New Capitalism’ can benefit a company’s bottom line as well as society and the environment.

“To be truly sustainable, an organisation must set ethical standards and plan for the long-term," Neela said. "I help organisations work smarter and more efficiently to achieve this, and in doing so, improve their competitive edge.”

Women in the workplace and gender equality is another of Neela’s specialist areas. On her website she demonstrates in detail that firms with a better gender balance at board level enjoy greater return on equity than their rivals. Neela also offers a maternity coaching programme to help business women make a smooth transition “from professional to parent to professional”.

You can find more information about Neela, her work, and forthcoming book, New Normal, Radical Shift, at www.neelabettridge.com

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Notes for Editors:

Neela Bettridge has accrued over a dozen additional qualifications in the field of leadership, performance and coaching. She is a member of the Chartered Institute of Personnel and Development.

Neela’s book, New Normal, Radical Shift, which she co-authored with Philip Whiteley, will be launched on April 28th 2013. It has already received enthusiastic reviews at home and abroad for the way in which it challenges conventional measures for gauging leadership performance in public and private enterprises.