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(I-Newswire) November 3, 2009 - ATLANTA, GA Under Armour has just launched a new line of mouth gear, which not only reduces the G-force impact of blows to the jaw by 20%, but also improves strength, endurance, reaction time, and athletic stress. This new mouth gear is custom-made and available only at the a few authorized Under Armour dental practices in the country.
Dr. Charlie Cooper, one of the Under Armour authorized dentists and also a youth football coach explains, “When athletes exert themselves, clenching the jaw is a natural reaction.” Teeth-clenching, however, triggers the excess production and release of hormones, such as cortisol, that produce stress, fatigue and distraction, hindering an athlete’s performance. “The Under Armour Mouthwear prevents an athlete’s teeth from clenching, relieves pressure on the temporomandibular joint and prevents the excessive production of performance-sapping hormones,” explains Dr. Cooper.
The Under Armour Mouthgear is different from a normal mouthguard because of the design. More than 15 years of independent studies at some of the nation's top universities and research centers, including The Citadel and IMG Academies, have proven the science behind UA Performance Mouthwear.
Available exclusively through an Under Armour authorized dental provider such as the Atlanta Center for Cosmetic Dentistry, the Under Armour Performance Mouthwear line includes:
· UA Performance Mouthpiece--Custom-molded mouthpiece proven to increase strength by an average of 17% for noncontact sports, such as baseball, golf, tennis, cycling, and running.
· UA Performance Mouthguard--Custom-molded mouthguard proven to increase strength by an average of 12% for contact sports, such as football, hockey, lacrosse, martial arts and wrestling.
The UA Mouthwear also enlarges airway openings resulting in 25% less lactic acid buildup after 30 minutes of intense exercise. “This technology has been available to professional, Olympic and collegiate athletes in the past, and we're thrilled to now be able to bring such an incredible product to our hometown athletes – whether a serious high school football player or weekend tennis player," said dentist Dr. Debra Gray King.
Dr. Charlie Cooper and Dr. Debra Gray King are Under Armour authorized dentists at the Atlanta Center for Cosmetic Dentistry, which is recognized as a world leader and regularly consulted by media such as Time Magazine, CNN, USA Today, CBS Morning Show, Fox News Channel, Vogue, and The Wall Street Journal, for innovations in dentistry. For more information, visit www.AtlantaCenterForCosmeticDentistry.com.
About Atlanta Center for Cosmetic Dentistry:
Dr. Charlie Cooper and Dr. Debra Gray King are Under Armour authorized dentists at the Atlanta Center for Cosmetic Dentistry, which is recognized as a world leader and regularly consulted by media such as Time Magazine, CNN, USA Today, CBS Morning Show, Fox News Channel, Vogue, and The Wall Street Journal, for innovations in dentistry. For more information, visit www.AtlantaCenterForCosmeticDentistry.com.
Company Contact Information
Atlanta Center for Cosmetic Dentistry
Dan King
5014 Roswell Rd.
30342
Phone : 404-847-9711
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