The Strategy for Good Global Summit, a virtual conference accessible from everywhere, being held online February 24 - February 28, 2014 with 25 thought leaders speaking on CSR and business giving.
Corporate Social Responsibility (CSR) is no longer a "nice to have" in business, it is a vital part of doing business and meeting goals. The Strategy for Good Global Summit, which takes place live daily from 12 p.m.- 5 p.m. ET/NY from February 24-February 28, 2014, brings together 25 thought leaders on business in society to share their unique perspectives, experiences, tips, and strategies on trends, best practices and business benefits of social good, corporate philanthropy and community engagement.
The speakers represent a range of perspectives and approaches to giving back - from the Fortune 500 and experts in corporate social responsibility, cause marketing, employee volunteering, and grantmaking to independent, 'cause committed' companies whose business models have social good "baked into" their DNA. Leaders from Level3, Prologis, Janus Capital Group, and Rally Software, are among those speaking.
The Global Summit is exciting - not just because it's the only web-based business conference of its kind - but because it opens up the dialogue concerning business giving and corporate social responsibility to people everywhere and gives attendees access to the very best thinkers in this space for an affordable price and requires no travel.
"The Strategy for Good Summit is designed to inspire companies to get more strategically involved in their communities and to demonstrate the many options businesses can choose from to give back." says Susan Hyatt, founder and CEO of CORE THOUGHT and the Strategy for Good Global Summit Host. "There are many ways to give which draw upon a company's unique skills and resources - it's not just about dollars," she adds.
"For example, Barefoot Wine, once a small enterprise is now the number one wine brand in the U.S. because of its great product AND its commitment to social good. The founders grew the company through a unique approach to worthy cause marketing - not traditional advertising."
Early bird registration is only $97 (regularly $197) to attend the 25 live web sessions. For those that can't make it to the live sessions because of their busy schedules, the MP3 and MP4 downloads, transcripts, and other materials from all presentations are included as part of the registration package - a great option for those who'd like to listen later at their convenience. Registration details at http://www.strategyforgoodsummit.com.
"The good news is that we don't have to choose between civic engagement and sizable profits. Great companies aspire to create BOTH and, in the process, become market front-runners and create great places to work. We can build businesses that are good for ourselves, our employees, community partners, and the larger world," says Hyatt.
Speakers include: Jeff Klein, Author of It's Just Good Business and CEO of Working for Good; Sondra Smith, Senior Director, Level3 Cares; Karen 'Casey' Cortese, VP, Experiential Marketing President and President, the Janus Foundation; Ryan Scott, founder, Causecast; and Geri Mitchell-Brown, CSR Director, Rally Software.
For further information and registration for the 2014 Strategy for Good Global Summit, visit www.strategyforgoodsummit.com. Susan Hyatt, Summit Host, can be reached at: firstname.lastname@example.org or 866-366-4833.
About CORE THOUGHT
CORE THOUGHT is a corporate social responsibility (CSR) consulting and training company specializing in strategic business and nonprofit/non-governmental organization partnerships that benefit local communities - both in North America and around the world. CORE THOUGHT provides the cutting edge training, tools, expertise, and best practice examples needed to effectively design and manage community investment programs that are in alignment with organizational vision, values, and goals. Visit www.core-thought.com for further information.