Business Calcium Launches Investment Program For Emerging Cosmetics Manufacturers

San Carlos, CA (I-Newswire) August 16, 2011 - Business Calcium, an eCommerce development partner, is launching a new program which has the company investing capital, resources and expertise in the development of select cosmetic manufacturers, online profit center.

Depending on the manufacturer, product line and existing distribution a typical Business Calcium investment ranges between $20,000 – $100,000 in BC capital for development, management and initial marketing, including an average of five hundred man-hours in analysis, SEO, targeting, promotional planning, strategic development, graphic design, copy-writing, list management and all other aspects of online profit center management

Until now, the cost, time and management of an effective online profit center prevented many manufacturers from properly implementing this very important channel of direct distribution. To address this problem, Business Calcium makes and up-front investment and
earns revenue from the margin from the successful sale of products and services through the online profit center.

“After 20 years of working with some of the top manufacturers in the world, we saw firsthand the overwhelming importance of developing and growing a strong, online, direct channel for manufacturers,” stated David Schulhof, founder of Business Calcium. “Now more than ever, manufacturers need to maintain a strong online presence and allow consumers and business partners to purchase directly from any device they choose. Not having a well designed, optimized and managed online profit center is equal to admitting you don’t want to compete.”

Within the Cosmetics industry, Business Calcium seeks to work with manufacturers who have a plan for growth, want to build a profitable direct channel and recognize the need for a dedicated team of online professionals. To view a presentation of the Business Model please visit us at: http://www.slideshare.net/BCteam/business-calcium-manufacturer-partnership-overview-a-proven-model-for-growth

About Business Calcium
(http://www.businesscalcium.com)
We believe manufacturers need to build a direct relationship with the global world of consumers. We invest our capital and resources to enable manufacturers to deliver their products, brand and vision directly to the consumer.

Contact:
Eric M. Clare
Dir, Partner Development
510.621.7627
eric@businesscalcium.com

About Business Calcium:
We Invest in Future Growth!

We have found that the initial challenges of developing a quality eCommerce profit center for manufacturers often compels companies to lower their expectations, treating the online profit center as a side line to their business. In some instances companies resort to hiring a relative or recent graduate to build what should be a significant strategic initiative for their business. In order to significantly reduce the upfront costs, we invest in our chosen partner’s success and earn our returns from the increase in sales we work together to create.

Typical Investment – Capital, Resources, Expertise

Depending on the Manufacturer and Category, we invest
$20,000 – $100,000 in BC capital for development, management and initial marketing.

Over the course of 20 years we have developed a wide variety of testing methods, processes, relationships and techniques that dramatically reduce our time to market and cost of development. We provide this expertise as part of the Business Calcium partner program.

Company Contact Information
Business Calcium
Eric M. Clare
985 Industrial Road Ste. 102
94070
Phone : 510.621.7627