business ad radio debuts for multi-family housing industry

(I-Newswire) September 26, 2008 - Media-Alternatives of San Antonio, Texas has launched their innovative on-site marketing service, "Business Ad Radio". While a vaguely similar concept exists for home-selling applications, Business Ad Radio is a turn-key, user friendly concept designed to assist leasing agents, apartment managers and their support staffs to maintain and increase occupancy levels while decreasing turnover times according to Mark Tilford, Managing Partner.

Business Ad Radio is a repeating, short-range broadcast that originates "on-site" from the apartment complex itself, and contains property highlights with other information useful to potential residents.

Whether driving the grounds of an open-access apartment community, parked in front of the leasing office, or stopped outside the security gates, "residents-to-be" are presented with professionally recorded audio programs that include colorful floor plan descriptions, amenities, availability, business office hours, cross-marketing to nearby same-owner communities, along with upcoming resident and sponsor partnered events.

Using "Micro Transmitters" that are individually tuned to broadcast over any locally open FM channel, listeners receive a crystal-clear FM signal while in their cars. Mark Tilford, managing partner at Media-Alternatives noted that "Business Ad Radio is a powerful marketing tool for owners & apartment management companies - and is a wonderful aural experience for those actively shopping for an apartment home." Mr. Tilford also added that "micro transmitters require no FCC license and fully comply with all FCC regulations".

For Business Ad Radio clients, the company assembles a mix of creative copy writing based on information they receive or research about each multi-family dwelling using male or female professional voice-over artists, and high quality fully-licensed music.

Statistics show that eighty percent of home buyers do their home-hunting simply by driving around looking at neighborhoods. The same seems to hold true for apartment hunters. 40-60% of U.S. rental apartments receive new residents each year. With much of an apartment development's operating expenses resulting from residents moving in & out, Tilford added that Business Ad Radio can lower advertising costs by eliminating excessive on-site signage, decrease vacancy turnover times during the less active October-May moving months, all while enhancing their apartment community's curb appeal.

The company website is www.media-alternatives.com and is complete with apartment industry audio demos as well as others. "Business Ad Radio joins the family of Hang Time Media, and will change the way people think of on-site marketing", says Tilford. "For apartment owners, property management groups, and on-site support staff – Business Ad Radio could mean the difference between "For Rent", and "No Vacancy".


For more information on this topic contact: Mark Tilford Phone: 866.774.9943 mark@media-alternatives.com ####

Company Contact Information
Mark Tilford