Britain’s Leading Independent Distributor Sets Foot In The Middle East

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After two decades of profitable growth in the European markets, VIP Computers has now decided to leverage its two-decade old industry knowledge by expanding its operations into the Middle East, Africa and South Asia.

Dubai, UAE (I-Newswire) January 12, 2011 - After two decades of profitable growth in the European markets, VIP Computers has now decided to leverage its two-decade old industry knowledge by expanding its operations into the Middle East, Africa and South Asia. From regional headquarters in the Jebel Ali Free Zone in Dubai, the company will provide focused distribution solutions to clients across the MENASA region. VIP will partner with select manufacturers, and will aim to establish themselves as the distributor of choice for the brands they take on board.

“Despite the negative impact of the global financial crisis, the Middle East, Africa and South Asia remain markets with huge untapped potential. We have seen a steady growth of demand from our existing customers in this region and have decided to setup locally in order to provide an impeccable service to them but without charging an unwarranted premium for it – something that seems a common practice in the markets. Our aim will be to translate our European success to this region by focusing on our core values – transparency, flexibility, and partnership. We intend listen to what our clients need, and will provide reliable solutions,” commented Jatti Sahni, chairman of VIP Computers Group.

In addition to acting as a regional distributor for a select number of strategically complimentary brands, VIP Computers will quickly become the region’s only focused provider of recertified solutions. By providing customers with a reliable supply of high quality products at competitive pricing that appeals to value users, VIP will help promote the continuing fast pace of IT growth in the region.

VIP Computers is headquartered in the UK, with regional operations in the UAE, Spain, the Netherlands, Romania, Taiwan and the USA. The company has long-standing partnerships with a large number of tier one global manufacturers, and has an outstanding financial record and credit standing.

-ends-
VIP Computers MEA FZCO
P.O. Box 263175, Jebel Ali Free Zone
Dubai, UAE
Tel: +971 (0) 48848393
Fax: +971 (0) 48848394
Email: uae@vip-computers.com
Web: www.vip-computers.ae

About VIP Computers MEA FZCO:
VIP Computers is headquartered in the UK, with regional operations in the UAE, Spain, the Netherlands, Romania, Taiwan and the USA.

Company Contact Information
VIP Computers MEA FZCO
Katie Olver - Marketing Contact
Phone : 020 8614 6816

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January 12, 2011

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