Bridge2 Solutions and Affinity Solutions Launch Innovative Mobile Application To Revolutionize Customer Loyalty

Loyalty Platform Solutions Provider and Leader in Transaction-Enabled Marketing Launch First-Ever End-to-End Mobile Application for Loyalty Card Holders

Las Vegas (I-Newswire) October 22, 2012 - Bridge2 Solutions, the leading provider of marketing and fulfillment solutions, and Affinity Solutions, the leader in card-linked offers and transaction-enabled marketing programs, today announced at the Money 2020 Expo in Las Vegas their partnership to bring to market the first-ever end-to-end loyalty program application for mobile devices.

The collaboration between Bridge2 Solutions and Affinity allows financial institutions to offer an entirely new level of loyalty rewards to cardholders. The application, which will launch this month and be available for both Android and iOS devices, will allow consumers to earn points with everyday card usage, as well as redeem those points for in-store discounts or online shopping, all from one innovative mobile application. The application utilizes mobile devices’ location-based services capabilities to find retailers in the area and offer targeted, real-time opportunities to spend reward points.

This new offering brings many industry firsts, including allowing customers to identify, earn opportunities, and redeem points from the mobile platform. Bridge2 Solutions enables cardholders to earn points on purchases they make, while Affinity leverages its network of more than 25,000 retailers to present targeted bonus point offers to cardholders. Comprised of retailer offers and point redemption items, the new pioneering application delivers convenience and increased functionality to program participants.

“The expertise and innovation Affinity brings to the table makes for a perfect partnership with Bridge2. We strive every day to create a robust consumer loyalty experience by making earning and redeeming points easily accessible to the consumer,” states Craig McLaughlin, president and chief executive officer of Bridge2 Solutions. “Our offerings include in-store pickup and point-of-sale specials, and make it possible for loyalty program cardholders to experience the new era of customer loyalty.”

"This first-ever partnership is revolutionizing loyalty platforms by providing a true end-to-end rewards program in the palm of consumers’ hands," said Jonathan Silver, president and chief executive officer of Affinity Solutions. "Consumers expect to be able to conduct transactions anywhere and at anytime using their mobile phones. Creating an application with Bridge2 Solutions to connect retailers and consumers with on-the-go loyalty programs is critical to the future of our industry. With Bridge2 Solutions, we are redefining how we can deliver the right offer at the right time with the right device to each and every consumer.”

Bridge2 Solutions has grown to become one of the largest fulfillment and loyalty management companies in the industry. With keen focus on broadening customer relationships and developing direct merchant relationships, Bridge2 Solutions allows loyalty program members to convert loyalty points on-site at the merchant partner for discounts, merchandise and services. This innovative approach propels greater card usage, further establishing a retailer’s relationship with the customer.

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About Bridge2 Solutions
Founded in 2006, Bridge2 Solutions is a leading marketing solutions platform providing innovative marketing and fulfillment solutions to some of the largest Fortune 500 companies. Bridge2Solutions is driving the future of loyalty programs with a paradigm shifting philosophy to partner directly with retailers to bring the most innovative user experience to market. We have proudly integrated and launched more partners and end-user catalogs than any other company in the loyalty industry. For more information please visit www.bridge2solutions.com.

About Affinity Solutions
Affinity Solutions is the industry leader in card-linked offers and transaction-enabled marketing. Affinity Solutions leverages proprietary analytics, applied to a range of customer data in a privacy-controlled environment, to deliver the right offer to the right consumer at the right time and through the right channel, for its bank and retailer partners. Affinity Solutions has partnerships with nearly 4,000 national and regional banks, as well as 25,000 brick-and-mortar retail partners. Its innovative programs incorporate experiential benefits that delight and entertain customers before, during and after they shop, to drive deeper customer relationships for their partners. For more information, please visit www.affinitysolutions.com, or follow the company on Twitter at @AffinitySolutns.