Brand Integrity Launches Experience Management Solution

Rochester, New York (I-Newswire) August 9, 2011 - Brand Integrity Inc., announced today the launch of Potential PointTM 5.0, a patent pending SaaS solution designed to help companies gain more loyal customers. This new version builds upon the current Potential Point employee engagement solution. Companies can now streamline management of the branded experience including employee assessments, strategic recognition, customer feedback, and enhanced reporting tools accessible through a comprehensive dashboard.

Potential Point 5.0 offers three experience management software applications:

• Employee Experience Assessments offer ongoing measurement of employee alignment, engagement, and consistency of the branded experience.
• Strategic Recognition promotes a leadership-driven and peer-to-peer social process used to capture and share behaviors and best practices aligned with the company’s culture and desired customer experience.
• Customer Experience Feedback facilitates ongoing measurement of customer loyalty, including the Net Promoter® Score, based on feedback in relation to consistency of experiences delivered by the company.

Potential Point 5.0 runs in the cloud and requires no hardware purchases, software installations, or network set-up. It can be used as a standalone solution or easily integrated with HR, marketing, CRM, and other enterprise systems.

“We’re really excited to launch Potential Point 5.0 because it now allows our customers to manage employee and customer experiences in ways they previously could not,” said Gregg Lederman, CEO. “Brand Integrity is the only company that offers this unique and comprehensive approach to employee and customer data. Unlike other reward and recognition programs or customer feedback programs, Potential Point helps companies assess employee performance and customer feedback to quantify culture and make decisions that influence employee engagement, customer loyalty and profitability.”

Potential Point 5.0 is available now through Brand Integrity. A 2-minute software demo can be viewed at http://youtu.be/2v_0WpY9oRs.

About Brand Integrity Inc.
Brand Integrity Inc. is an experience management company. They offer consulting and software solutions that help companies define their brand, align and engage employees, and create greater accountability for delivering consistently positive customer experiences and generating increased customer loyalty. Headquartered in Rochester, NY, Brand Integrity is a privately held company. For more information, visit www.brandintegrity.com.

# # #

About Mix Marketing:
Offer marketing, media and public relations solutions.

Company Contact Information
Mix Marketing
Melissa Cappello
Phone : 585-319-2893