Boston-Based Career Reinvention Expert Randi Bussin Launches New Blog

Lenox, MA (I-Newswire) June 30, 2011 - Industry-Leading Personal Branding Blog Features Column on Career Reinvention


(Belmont, MA – June 28, 2011) – Randi Bussin, leading career reinvention and personal brand strategist, and founder of Aspire! For Success, is coauthoring a new column for Reach Personal Branding’s monthly newsletter blog, YOUnique. Founded in 2001 by “personal branding guru” William Arruda, Reach provides talent development services for companies, personal branding services for individuals, and personal branding certification for consultants and human resources executives. Reach is a global leader in the personal branding industry, and Arruda is considered a foremost expert in the field.

The YOUnique monthly newsletter circulates to 50,000 people worldwide, featuring columns by several personal branding consultants on a variety of topics. Bussin’s new column, “Career Reinvention – Dream Big!,” provides tips, tools, and the latest industry information on how to transition from one career to another. Bussin is coauthoring the blog with career coach Susan Guarneri.

”Many people would like to make career changes or shift roles in their current industry, but in today’s challenging job market, they’re understandably concerned about taking risks,” Bussin says. “But if you can approach transitioning in a systematic, intelligent way, not only does it ease your concerns, it also creates a structure for creative thinking and coming with up options you may never have considered. The program I created emphasizes deep and thorough self-analysis as the first step to reinvention. Not many coaches do this kind of work. But I’ve have found that thoughtful self-reflection is the key to a smooth and successful career transition.”

Bussin brings eight years as a certified career coach, training in Reach Personal Branding consulting and Get Clear, Get FOUND, Get Hired (G3) Coaching, as well as the life experience of reinventing her own career twice into her unique methodology. The Aspire Career Reinvention Model combines self-assessment and goal setting, career exploration, and job search tactics into a three-phase program that guides people from reflection to decision-making to developing concrete strategies for their new career. It has a highly successful track record.

“Randi Bussin has a wealth of information and experience in career/life reinvention,” says Bobbi Ciarfella of the Concord Professional Network. “She brings a passion to her life’s calling coupled with a strategic marketing background—advocating a deeply personal, introspective approach and cutting-edge assessment tools to develop actionable plans for her clients.”

Randi Bussin, CCMC, CPBS, MBA, holds the Reach Certified Personal Brand and Online Identity designations and is a certified G3 Coach (Get Clear, Get FOUND, Get Hired). She has an MBA from the top international business school, INSEAD, in Fontainebleau, France, and an MA from Tufts University. Bussin has successfully reinvented her own career twice, working in high tech and higher education, and is also a serial entrepreneur. A sought-after speaker, writer, and resource on career reinvention and personal branding, she has appeared on local and national television and radio shows. She also teaches and coaches at Clark University’s School of Management MBA program. Bussin was voted one of the Top 100 Personal Branding Experts to Follow on Twitter in 2010.

Further information about Randi Bussin and Aspire! For Success can be found at www.aspireforsuccess.com
Further information about Reach Personal Branding and the YOUnique blog can be found at http://www.reachpersonalbranding.com
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