Bombardier Beer Launches Bang On! Guide to Cooking

Bedford (I-Newswire) August 25, 2011 - Bedford brewery Wells & Young's released today the next installment in the Bang On! Guides series staring Rik Mayall as The Bombardier.

Launched ahead of the bank holiday weekend, a prime time for barbecuing, The Bang On! Guide to Cooking features The Bombardier rustling up a feast in the mess tent.

Hosted on YouTube and bombardier.co.uk, the video launch will be supported by a seeding campaign, VOD placements and targeted Google and Facebook advertising.

The Bang On! Guide to Cooking is available to watch from today – http://www.youtube.com/bombardierbeers#p/a/u/0/NY_WJjyyur0

Additional Bang On! Guides featuring The Bombardier will be released over the coming months.

The Bombardier character, also known as William Charles Bedford, is a Bombardier in the King's Royal Bedfordshire's. Historically, Bombardier is a rank used in artillery units in the armies of countries in the Commonwealth.

About Wells and Young’s
Wells and Young’s is the UK’s largest private brewing company based at the Eagle Brewery, Bedford. Founded by Charles Wells in 1876, the Wells family merged with Young’s of Wandsworth in 2006. It has a portfolio spanning some of the UK’s best known cask ales and speciality lager brands including Young’s and Courage ales, and Estrella Damm and Kirin Ichiban lagers.

About the Band On Guides
Reprising his role as William Charles Bedford, The Bombardier, comedy legend Rik Mayall stars in the videos since the campaign launched in May with a TV advert. The ‘Bang On Guides’ feature The Bombardier taking viewers on a ‘how-to’ adventure for a variety of sports and hobbies.

About Bombardier

Commonly known as 'The Drink of England,' Bombardier is brewed using ingredients from the heart of England including accredited natural mineral water from the brewery's very own well. This real ale has a burnished copper colour and a rich, tempting aroma of peppery hops and raisins. The palate is dominated by more dark fruit, juicy malt and tangy hops.

Bombardier is a bestselling premium cask ale and sells faster than six other top ten brands. (Source CGA 2010, last 12 months throughputs MAT). http://www.bombardier.co.uk/


Launched to coincide with The Open Championship, the first ‘Bang On Guide’ is The Bombardier’s Guide to Golf. From improving the length of your drive to placing your balls correctly, The Bombardier shows golf fans how to perfect their game in his own unique, charming and Bang On way.

About Bombardier Beer:
Bombardier is a premium cask ale of the Wells&Youngs Brewery.

Company Contact Information
Bombardier Beer
Bombardier Press
The Brewery
Havelock Street
MK40 4LU
Phone : 01234 272766