Bolt | Peters Selects RelevantView as Its Technology Partner for Automated Online Usability Testing

(I-Newswire) January 3, 2005 - This partnership provides organizations with the rare opportunity to meet their usability research goals by leveraging the qualitative research methodology of B|P and the online research tools of RelevantView to quickly capture large sample sets without geographical limitations.

For the past three years, B|P usability studies have provided the insights for Fortune 500 clients to drastically increase conversion rates and sales. Now, B|P has expanded its remote usability research capabilities by partnering with RelevantView to capture quantitative feedback from a large number of users using RelevantView's ActiveSandbox® technology. Equipped with these quantitative findings, B|P uncovers opportunities for usability improvements by conducting one-on-one remote usability testing sessions and applying principles of ethnographic, contextual research. This combined research technique of quantitative, large sample testing and qualitative, small sample testing is an all-inclusive means of conducting usability testing.

"Bolt | Peters provides an innovative research methodology for website usability. Through their extensive experience with in-laboratory testing and as a leader in moderated remote testing, their team is able to uncover detailed qualitative information. Combining their strategy and analysis capabilities with RelevantView technology, B|P has successfully increased conversion rates and traction on their clients' websites," stated Marshall Harrison, Founder/CEO of RelevantView.

RelevantView's ActiveSandbox® technology works transparently to enable online usability and concept testing for market research capturing quantitative data on both, opinion and behavior. With its easy-to-use interface, companies can quickly author and launch a powerful interactive survey that can capture their customers' interests through click stream analysis and task success rates. Companies can immediately view responses through the RelevantView real-time reporting capabilities to conduct quick and easy usability analysis from a large sample of users. In addition, all data can be downloaded for use in their own analysis tools.

"RelevantView provides the best automated usability tool on the market to validate and cross-reference interface issues that we uncover in moderated usability research. Their ActiveSandbox® technology is easy to use and effectively extends the B|P core competency of remote usability testing. Adding quantitative data sampling, B|P is able to offer statistically relevant research in addition to its successful, remote usability testing method, "said Nate Bolt, CEO of Bolt Peters.

About RelevantView
RelevantView is a leading provider of web-based market research solutions, serving market research firms, advertising agencies, web site design firms, usability professionals and web site owners around the world. RelevantView products support web site usability and concept testing. More information about RelevantView and its product/services can be found on the company's website www.relevantview.com.

About Bolt Peters
B|P uncovers business-critical usability issues through its moderated, remote usability testing method. Based on selection criteria representative of a specific user audience, trained usability professionals remotely interact with users, studying behavior in the context of products in-use. This highly effective, contextual research enables companies to get valuable qualitative feedback from users all over the world. More information about B|P services and clients is available on the company's website www.boltpeters.com.

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