Board of Directors Release

(I-Newswire) July 1, 2010 - NEW YORK– ORCA Digital Services, the only provider of private label, integrated payments, loyalty and gifting solutions for online merchants, has announced that financial industry veteran Joe Proto has joined the company’s Board of Directors. Currently, Proto is Chairman and CEO at Transactis, a leading provider of secure electronic billing and payment services delivered through major banks and payment processors.

“Joe is a valuable addition to ORCA’s Board. He brings an unparalleled combination of industry experience, knowledge and insight to our company,” said Rich Caccappolo, CEO of ORCA Digital Services. “In addition, Joe is a respected and well-connected veteran in the payments space. Our reputation, our network of contacts and our goodwill in the industry grow substantially through association with him. The ORCA team has been strengthened in many ways through this addition and it comes at the perfect time as we grow our product in the market.”

Proto joins existing board members Lewis Gersh of Metamorphic Ventures and Dave Hills of KPG Ventures. This team assists ORCA in its mission to help merchants grow their businesses by acquiring, retaining and better monetizing customers.

“ORCA seamlessly delivers integrated functionality that drives better web-based completion rates, higher spend and more repeat customers – objectives that middle-market merchants are demanding as part of their customer’s payment experience,” said Proto. “I’m grateful for the opportunity to help develop and grow this unique, financially compelling solution that both reduces payment processing costs for merchants while increasing revenue.”

Proto has been in the billing and payments industry for nearly 3 decades serving many of the country’s largest corporations and financial institutions at two firms he started. Prior to joining Transactis in 2007, Proto launched REMITCO, a remittance processing company which he grew to 1 billion payments a year and was acquired in 2000 by First Data. Prior to REMITCO/First Data, he was a founder of Financial Telesis (CashFlex) which served 65 of the top 100 banks in the country and was acquired in 1992 by CoreStates, now part of Wells Fargo. Proto is a board member and advisor to leading electronic transaction processing firms, a member of various financial services associations and a frequent speaker at payment industry conferences.

About ORCA Digital Services:
About ORCA Digital Services
ORCA is a white-labeled payments and related transactions platform focused on ecommerce via mobile, apps and desktop browsing experiences. It enables merchants to reduce payment processing costs while at the same time grow revenue and profits by utilizing integrated customer acquisition, retention, and monetization features such as Optimized Checkout, Branded Payments, Cost effective processing of Micro-Transactions, Loyalty and Rewards Programs, Digital Gift Cards, and Integrated Analytics. ORCA is based in New York City.
For more information, please contact info@orcaone.com or visit www.orcaone.com

Company Contact Information
ORCA Digital Services
webmaster@orcaone.com
450 Park Ave South Floor 9
New York, New York
10016
Phone : 646-794-1364