BetterBeer.com Begins Franchise Expansion

Whitby, Ontario based hospitality services provider, BetterBeer.com® has started to offer its unique franchise across Canada.

Toronto (I-Newswire) January 23, 2013 - Whitby, Ontario based hospitality services provider, BetterBeer.com® has started to offer its unique franchise across Canada.

BetterBeer.com is an innovative, professional and results-driven hospitality service business, providing unique draught beer quality audits, certification and training programs to restaurants, bars and other establishments pouring draught beer; helping breweries and hospitality professionals pour better quality beer, save money and increase sales.

Steve Riley, CEO of BetterBeer.com and of only nine Certified Cicerone (Beer Sommelier) in Canada, said “After spending ten years managing restaurants and bars across Canada, I realized that there was no complete solution in the market for the large amount of money that went down the drain in draught spillage. For the past twelve years we have been developing and growing a program that addresses the establishment’s draught equipment and the staff who pour the beer. We are excited about being able to offer our very exciting franchise across Canada, where our high level of support, training and unique programs will help us to develop quickly and cement ourselves as Canada’s Draught Quality Certification Program. We have already noticed a great deal of interest from across the country – people love beer! We offer a franchise system that is different from all the others on the market – it’s in the beer business.”

CanFranGlobal President Gareth Parry said, "BetterBeer.com is a truly unique franchise and Steve has developed an excellent franchise system. Their plans are for controlled growth across Canada. This is an industry that touches every part of Canada and beyond, giving their business model long term growth and development potential.”

Mr. Riley continued, “Our vision is to help our clients improve draught beer sales through relevant, customized, engaging training seminars and monthly quality certification audits program. Over the past twelve years, we have conducted more than 1,500 educational sessions and our franchise program will help us to expand our services to every corner of the country. The beer market is worth almost ten billion dollars in Canada and beer is served through almost 45,000 establishments, so the business potential is huge. Our franchise opportunity has a low-entry investment, straightforward operations, flexible working schedules and can be home-based. We provide our franchisees with extensive initial and on-going training and support, innovative marketing and a very well established and respected brand name.”

Parry added, “The team at BetterBeer.com has many years of hospitality experience and are committed to delivering an excellent support system for the Canadian market. They are approaching the market through a flexible franchise offering, including area development opportunities.”

BetterBeer.com, who is a member of the Canadian Franchise Association (CFA), is seeking like-minded franchisee candidates that share their passion for excellence, are self-motivated, ethical and goal-focused, together with an enjoyment for beer and a contact network in the hospitality industry.

For more information on BetterBeer.com franchise opportunities, please visit www.BetterBeer.com/franchise.