Beauty4Less.co.uk Expanding Product Range Accompanying Site Launch

Beauty4Less.co.uk, online sellers of beauty treatment and salon equipment, have announced a sizable expansion of their stock catalogue to accompany their new site launch.

Nottingham (I-Newswire) February 28, 2013 - Modern eCommerce could be perceived as a lot more competitive than regular, physical trading. In conventional brick & mortar setups the aim was to lure the customer in, when they’re then more committed to making a purchase of some description, often left at the mercy of sales assistants and displays.
When browsing online, users are free to take their custom wherever suits them. They can swap out one storefront for another with a single click, and load up more pages with more products in the background even if they do stay on one site for long.

Sellers with an eCommerce platform must take measures to ensure customers not only stay on their site, but don’t feel the need to visit other locations at all. With this in mind, online sellers of salon equipment and supplies, Beauty4Less.co.uk, are announcing a substantial expansion of their product lines to accompany the launch of their new site in early 2013.

Customers can expect to see a greater range of hydraulic and electric massage and treatment beds to better serve a variety of needs and means. Professional electric massage beds come ready for a great degree of flexibility, with removable arm rests, tilted head and leg rests, and a removable cushion with the traditional face hole. Electric models allow the couch to tilt angle, or change height by up to 20cm. Rounding out the stock will be a number of budget massage beds priced under a hundred pounds. With adjustable headrest and face hole, these products are intended to capitalise on the numbers of mobile therapists or home users requiring foldaway storage.

The company are also stocking a wider range of simple storage solutions, one of the major low-level purchases many customers make. Salon owners will be able to enjoy the increased variety of drawers and shelves. The full range is wheel-bound for mobility on a busy salon floor, with sterile, cool stainless steel frames and smooth plastic shelving for easy cleaning.

A customer service representative from the business was available to comment on their expansion of stock. “We primarily serve salons and beauty treatment facilities already, and it simply makes sense for us to be meeting more of those customers’ needs. Many trust the quality and prices of our products enough to shop with us in the first place, so there’s no need to have them visiting other sites due to a limited scope of stock. By expanding into a wider range of high and low-tier equipment, we hope so see even more sales going through the new site.”

Beauty4Less.co.uk are online sellers of a wide range of high quality salon equipment, from professional massage beds to treatment couches. By expanding their range of products even further in 2013, they hope to better serve the base of loyal customers who have frequented them for many years.