BDNA Names Sales Leader Michael Riley Vice President Of North American Operations

Former HP and Mercury Executive Brings Extensive Experience in Spearheading Nationwide Sales and Driving Rapid Business Growth

(I-Newswire) October 15, 2008 - Mountain View, Calif. - October 15, 2008 - BDNA, the leading provider of IT infrastructure inventory and analysis solutions, today announced Michael Riley as vice president of North America sales. With more than 18 years of executive sales experience at leading technologies companies, Mr. Riley brings a participative leadership style and diverse experience throughout all aspects of driving business and revenue growth. In his position, Mr. Riley will be responsible for continuing to expand BDNA's direct and indirect channel strategies and further establishing BDNA's leadership as the best-in-class discovery and inventory solution.

BDNA's technology, BDNA Insight, uniquely combines agentless, high-speed, and detailed inventory of all software and product assets with corporate ownership information and a product catalog containing more than 100,000 records of public market data. Within days, customers gain the most comprehensive and accurate view of their IT inventory. BDNA recently launched the next-generation of its core solution, BDNA Insight 5.0.

"It's critical for enterprises in today's difficult economic climate to fully optimize their resources and cut costs wherever possible," said Riley. "BDNA's technology creates a complete and relevant view of IT, delivering comprehensive, accurate and immediate inventory insights to enterprises so they can optimize their spending and successfully drive critical projects, policies and processes. I'm thrilled to join the BDNA team, and look forward to being a part of this amazing success story."

Mr. Riley joins BDNA from HP and Mercury Interactive, where he held several positions over an eight year span. His latest position was director of the communications, media and entertainment (CME) vertical, where he successfully led the CME team to focus on selling Business Technology Optimization (BTO) solutions to some of HP Software's largest and most important accounts, and grew revenues by more than 50 percent during his tenure. Prior to HP, Mr. Riley served as director of emerging business at Mercury, where he also helped grow that company's revenue base and implemented value-based sales models. Mr. Riley has also held executive positions with Savvion, Inc., Network Associates, and CA.

"We are excited to have someone of Michael's experience and caliber as a new member of our executive team," said Constantin Delivanis, chief executive officer and director of BDNA. "With his aggressive record in sales growth, experience in sales operations, and tremendous ability to build and lead teams, Michael possesses the expertise that will build on our success here at BDNA and help take us even further."

About BDNA
BDNA's Insight solution enables CIOs to navigate, analyze and manage their IT infrastructure. BDNA Insight is comprised of three key components: a patented, agentless discovery system that identifies all of a company's networked technology assets; a unique product catalog that provides technical, financial and compliance data on a comprehensive list of vendors' products; and a reporting framework with flexible analytical capabilities. The solution enables numerous inventory-centric projects, policies and processes. At dozens of customer sites around the globe, BDNA's Insight is used to help senior IT professionals make more informed decisions and optimize their IT strategy and governance.

BDNA's customers include global organizations such as Lockheed Martin, Motorola, Telecom Italia and the US Army. BDNA is headquartered in Mountain View, Calif., with offices across the United States and Europe. For more information, please visit

Cathy Wright
Kulesa PR for BDNA
Tel: +650 340-1985

Kirsty Sewter or Nikki Scrivener
Fourth Day PR for BDNA
Tel: +44 20 7403 4411 /
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Company Contact Information
BDNA/Cathy Wright


October 15, 2008

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