BBI Mobile App For Engineers Shortlisted For National Award

Buckinghamshire web design specilists BBI are finalists in the UK Effective Mobile Marketing Awards with the app they developed for Norbar Torque Tools

High Wycombe (I-Newswire) October 22, 2012 - An engineering app for iPhone, Android and Blackberry platforms, developed by web specialists BBI, based in High Wycombe, Buckinghamshire, has been shortlisted for the Effective Mobile Marketing Awards, presented by Mobile Marketing Magazine and to be held in London in November. Chosen from hundreds of entries nationwide, the BBI app created for the precision engineering company Norbar Torque Tools showcases the technical, development and creative skills of its in-house team of designers.

Submitted for the tough B2B category of mobile apps, the Norbar Torque Units Calculator provides precise torque measurement conversion information for engineers in the field who are away from their computers or manuals, and who need to get exactly the right reading for their tools. The app saves time and money by providing immediate and on-the-spot accuracy – a must-have for precision engineering at all levels, from experienced engineering professionals to graduates and apprentices.

Andrew Libra, MD of the online communication and marketing company MPS & BBI International, said that BBI was proud that the app they had developed for Norbar had been nominated for the Most Effective Mobile App B2B category and was sure it would stand up to rigorous appraisal.

“Mobile apps for companies are becoming increasingly popular, providing practical tools for business as well as spreading brand and service awareness. BBI mobile apps for iPhone, Android and Blackberry platforms are becoming the preferred option for companies wishing to take advantage of the proliferation of smart mobile devices being used by businesses.”

BBI mobile apps are developed in consultation with clients to give the maximum benefit to the end user. As a complement to its mobile app development, BBI’s services include website design and creation, social media management and digital marketing advice.

Presentation of prizes for the 2012 Effective Mobile Marketing Awards will be held on the evening of 29th November at the fabulous London Film Museum, Waterloo, SE1.