Bay Inc has recently expanded and opened a new location in Walnut Creek, Ca. Bay is one of California's leading promotional marketing and advertising firms, with over 120 clients in the Bay area. Their results driven approach has attracted clients fr
Bay Inc has recently expanded and opened a new location in Walnut Creek, Ca. Bay is one of California's leading promotional marketing and advertising firms, with over 120 clients in the Bay area. Their results driven approach has attracted clients from all facets of the economy, both public and private sector.
Bay's unique marketing model harnesses the power of direct marketing which connects consumers with local businesses, sporting events, and activities they are already familiar with, but might not have frequented. This marketing approach generates new ways for businesses to bring in new and lapsed consumers and generates overall brand awareness throughout the metroplex.
We had a chance to have a one-on-one interview with a manager of the firm, Alon Brener. "There are two reasons for our continued growth - The need for results from our clients, and being a results-based company. Traditional marketing is currently suffering, due to high costs and low return rates. The future of advertising was supposed to be 'online click' advertising. According to most reports, the rate-of-return is approximately a weak .2%. That is only one-fifth of a percentage point. We have been expressing to our clients for years that the best way to attract customers is to initially give them an incentive. Once they have been introduced to an incentive, you need to get the promotion in front of them as quickly and efficiently as possible. This is what we have done for years, and what we will continue to do in the future."
Alon goes on to further describe the second reason for Bay's success. As he speaks, you can tell why clients are lining up to be represented by members of the Bay team. "It's all about sales. Ask the Director of Sales of any professional sports franchise, and they will tell you the same thing - it's about putting people in the seats. Combine that with our track record, and the economic forces at work right now, and it's no wonder why so many companies are asking for our services."
After speaking with Alon, there is no doubt that no matter which direction the economy goes, there is only one place Bay Inc is going, and that is UP.