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Maharashtra (I-Newswire) January 14, 2012 - Bangalore has seen a growing demand for luxury homes. This demand is primarily driven by Bangalore’s comparatively low-priced high-segment housing projects than those compared to any other metros. Consumers aspire for villas and apartments with world-class interior patterns and styles that reflect the latest trends in the international home décor’ segment. A recent report rated Bangalore as the best Indian city to live, be it in terms of quality of living and the personal safety standards.
@home Store at Rajajinagar, Bangalore is spread across 18,000 square feet area. The new store will offer a one-stop solution to all the home décor needs of every Bangalorean who aspires for the ultimate hi-end luxury home. There has been a rapid increase in demand in the residential market, primarily due to the upsurge in the demand for space from global IT/ITeS occupiers. Currently, there are 20 @home stores across the country, spread across 13 cities, covering a total retail space of 3.5 lakh sq ft carpet area.
At the launch, Mr. Manish Parekh, Executive Director, Nilkamal Ltd. said, “We launch our 3rd store in Bangalore in the northern part of the city since we have stores in the East and South Bangalore already. Bangalore has far more growth potential as compared to any other Indian metro. With the 3rd store, we aspire to reach out to our customer in a better way. @home has always followed a strategy of having multiple stores across in a city. In line with this strategy, we launched our 3rd store in Pune too a couple of months back. This cluster strategy helps us in many ways to optimize the operational costs, logistic cost the marketing cost. In addition, it also reduces the gestation period for the brand & store to establish in the market; as the brand and its acceptance remains strong in the market.”
Further adding on Mr. Manish Parekh said, “We have always received an excellent response from the two stores at Bangalore and observing the increased demand for luxury homes, we planned to reach across all pockets in the city of Bangalore. We are planning to launch few more stores across the southern region in the next few months. “
At @home, consumers can avail upto-24 months interest-free Easy Monthly Installment (EMI). Free Interior planning service can be availed through @home’s 3D Imaging Software wherein one can see how the furniture will look in the given home dimensions. Customers can also seek a free consultation with their in-house interior designing & style experts. @home has laid heavy emphasis on visual merchandising since it forms a critical element of retailing. Every @home store has products interestingly placed in coordinated Room settings giving customer’s comfort and convenience offering customers a superior shopping experience.
Visitors can find a wide variety of contemporary and traditional range of products. @home furniture range includes living room, bed-room & dining room & wide range of knick-knack utility furniture. The accessories range includes candles, clocks, paintings, picture frames, ornamental flowers, pots & vases, cutlery & wine glasses, kitchen ware, lamps, pillows, upholstery, curtains and all that conceivable for adding style and sophistication simultaneously.
@home has 20 Stores across India at Ahmedabad, Bangalore, Chennai, Coimbatore, Ghaziabad, Hyderabad, Kochi, Mumbai, Navi Mumbai, Pune, Surat, Thane & Vadodara.
Product Price range:
Sofa sets: Rs.19,900/- onwards
Dining sets: Rs.7,500/- onwards
Bedroom sets: Rs.45,900/- onwards
Home accessories: Rs.30/- onwards
@home
Dr. Rajkumar Road, Rajajinagar
Bangalore
www.at-home.co.in
About Nilkamal Ltd.: Nilkamal Ltd., is a 1500 crore company with years of remarkable market leadership in moulded furniture & material handling business. Nilkamal group has 4 core businesses; Material Handling solutions such as Crates, pallets, Containers and Bins and other equipments; Moulded Furniture such as Chairs, Tables, drawer systems, and Cabinets, @home, the retail store chain of lifestyle furniture & home décor and the recently launched Mattress division.
About ICPAR:
lanman Marcom, promoted by one of India’s largest multi interest conglomerate - Planman Consulting, is a 360 degree marketing - communications company offering advertising, promotions and comprehensive brand building solutions to clients globally.
Companies benefit from Planman Marcom's integrated delivery mechanism, thereby ensuring higher level of value from a one stop planning, design and execution model for a 360 degree impact. Our innovative and flexible solutions intelligently combine strategy, technology and creativity. Founded by renowned management guru and entrepreneur, Prof. Arindam Chaudhuri, Planman Marcom has managed top brands with impact and panache, thanks to a powerful team of self motivated achievers that believes - imagination is intelligence having fun!
Company Contact Information
ICPAR
Triveni
Bandra West
4000050
Phone : 02230263858
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