B2B Soft's Wireless Standard Now Integrated with Unified Cellular's OntheSPOTsale Mobile Device Trade-in Service

Integration Provides Wireless Dealers with Instant Access to Device Recycling, Repair and Refurbishment Program Increasing Profits and Customer Satisfaction

B2B Soft, a business-to-business software company specializing in retail management for the wireless/cellular retail industry, is pleased to announce a new partnership with Unified Cellular, a re-commerce company offering creative wireless industry solutions. Unified Cellular's instant trade-in program, ontheSPOTsale is now integrated with B2B Soft's Wireless Standard Retail Management Platform. The integration gives wireless dealers instant access to the full range of Unified Cellular's trade-in services, helping them offer customers instant quotes and same day credit for recycling their wireless devices.

B2B Soft's Wireless Standard Retail Management Platform has been adopted by more than 6,000 wireless dealers and master agents as the industry's premiere solution. With seamless point-of-sale transactions, streamlined store operations, inventory control, loss prevention, resource management, integrated payment solutions and powerful business intelligence, the comprehensive platform assists retailers in running their businesses more efficiently, effectively and profitably.

Wireless dealers can now enjoy fast access to the ontheSPOTsale program directly at Wireless Standard's point of sale module. By instantly offering customers compensation and trade-in credit for their used and unwanted cell phones, tablets and devices, dealers can help customers reduce e-waste while generating an additional revenue stream from commissions. Customers end up spending less out of pocket and in turn buy more in store.

"We're pleased to partner with Unified Cellular and integrate their mobile device trade-in program," says Don Rossi, B2B Soft's VP of Sales and Marketing. "It's another great way that Wireless Standard is helping dealers expand their offerings and grow their business."

The program eliminates human errors resulting from consumers or store clerks qualifying the condition and functionality ratings of the devices to be traded-in by providing a quote based on the basic working condition only, helping to maximize dealer revenue.

The Unified Cellular program also provides diagnostics, repair and refurbishing of all cell phones. The company's large national supply chain for obtaining missing but necessary parts and accessories, such as batteries and chargers, allows them to create a consumer-ready product. The results are a more positive and complete consumer user experience as customers instantly receive top dollar for their trade-in items which can then be resold for higher than average prices.

Unified Cellular's commitment to a zero landfill waste recycling policy ensures that all devices are recycled down to the smallest component so nothing is left and no waste is generated. Careful measures are also taken to completely clear data from all devices.

"Providing exceptional customer service is essential for wireless dealers to stay competitive and successful," says Gary Khabinski, B2B Soft's CEO. "Unified Cellular's trade-in program is an extremely valuable service for dealers to provide their customers. It helps dealers increase sales and profits, raises the level of customer satisfaction, and is doing the earth a good turn in the process."

About B2B Soft
B2B Soft develops innovative software solutions for wireless and general retail markets and provides consulting services that enable growth and drive business success. With over a decade of proven experience in wireless retail, B2B Soft is a leader in building enterprise point of sale solutions that improve management and operational processes while helping companies engage their customers by providing a superior customer experience.

B2B Soft's business management services include mobilePOS, Real-time Web Reporting and Activation, Real-time Business Intelligence Analysis, Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Kiosk and Lobby Management, Employee Management, and Commission Reconciliation. Today, more than 6,000 wireless retailers rely on B2B Soft its Wireless Standard Retail Management Platform to make the business of doing business simpler and more profitable. Visit www.b2bsoft.com and www.wirelessstandard.com.

About Unified Cellular
For over a decade, Unified Cellular has been at the forefront of Re-Commerce, offering creative wireless industry solutions. Our ontheSPOTsale is a free and simple program which instantly compensates customers for trading in their used devices. We offer excellent trade-in values, 100% data security guarantee, and a dealer compensation plan. Additionally, we have a "No Landfill Policy" and offer a free recycling option for devices with no trade-in value. We have the expertise, experience and all the systems in place to efficiently and accurately process a limitless number of used mobile devices. Please visit www.unifiedcellular.com and www.onthespotsale.com.