Australians Spend Over 20 Million Dollars on Binoculars
Leading optics retailer Procular estimated today that Australians spend over 20 million dollars per year on binoculars. Many Australians fascinated by out-door activities such as birdwatching and travel this very competitive niche is growing rapidly.
Online, December 20, 2013 (Newswire.com) - Leading optics retailer Procular estimated today that Australians spend over 20 million dollars per year on binoculars. With many Australians fascinated by out-door activities such as birdwatching, hunting and travel this very competitive niche is growing rapidly.
Manly, NSW, December 20, 2013 - To most retail giants such as Big W, Target or Coles binoculars might not seem like a big revenue stream. But Procular claims otherwise. While the image, camera and video markets are the more obvious ones to be in, binoculars are still attracting a very aggressive competition.
As Procular marketing manager Harry Golden said, "Many Australians use bino-culars nearly everyday. Either for getting a closer look or for recreational activi-ties. There are literally hundreds of models sold in Australia with all the major brands competing for a piece of the pie."
Harry explains, "Imaging companies such as Nikon, Canon, Olympus and FujiFilm all have similar offerings for binoculars while European brands such as Zeiss, Leica and Swarovski still dominate the higher end binoculars range. Other big names such as Tasco, Pentax, Leupold, Vanguard and Steiner are explicitly focused on optics. These are all well known brands in Australia and internationally and all offer a wide selection of binoculars"
Procular is aware of the fierce competition in the binoculars niche. They serve as a one-stop shop for all the major optics brands. With hundreds of binocular models and a wide variety for every budget Procular is a popular choice for the adventurer Australian.
About Procular
Procular is an Australian online retailer specialising in binoculars, telescopes and optics. Their website offers professional advice on choosing binoculars and a wide range of optics for bird watching, hunting, marine, travel and outdoor activities.
Contact Information
Company Name: Procular
Contact Name: Harry Golden
Address: 3 Osborne Rd, Manly NSW 2095
Phone: +61 (02) 9199 7071
Email: mohit@procular.com.au
Web: http://procular.com.au