The trucking industry has expectations of continued growth for the next five years across Australia, according to government reports - here's why Bauer Media are taking notice.
Australia remains a global success story according to the Government DEEWR Industry Employment Projection report, with expectations of continued annual job growth.
The recently released government DEEWR report (based on the Monash University model, employment trends and industry developments), predicts the driver subsector of the transport industry will create more than 28,000 of an expected 830,000 new jobs between 2012 and 2017.
As the industry experiences continued growth, there is expected to be increasing demand for easier ways to find trucks, trailers, parts, accessories and resources throughout Australia.
Recognising these challenges for buyers and sellers, Australia's Bauer Trader Media, a division of Bauer Media Group (the world's largest magazine publisher), has expanded into online classified advertising of trucks and industry related products.
According to Keith Falconer CEO of Bauer Trader Media - publisher of Australasian Transport News, Owner//Driver, SupplyChain Review and the leading trucking magazine Deals On Wheels, "this unique combination of print and web adds up to a richer, more user-friendly and powerful tool for both buyers and sellers."
"Pairing these specialist market leading print titles with www.tradetrucks.com.au and a supporting iPad app offers an unprecedented degree of integration for Australia's trucking and transport industry."
"Through our unique editorial, technological and advertising capabilities...we publish on any platform our customers require....the introduction of classified online advertising ensures our advertisers and consumers have every option they need."
The truck you want is now easier to find, according to Keith. With the website offering truck industry news, reviews amd more than 7,000 items, all sortable by make/model, type, sub-type, manufacturer, mileage, price and seller's location.
The industry-specific database, built by industry specialists ensures highly relevant, searchable website content, says Keith. "It can be easily personalized to keep buyers interested and creates an integrated advertising tool with increased reach for sellers of trucks, trailers, parts and accessories."
"Most of our readers have a rusted-on preference for print, but many are realising the value of smart search-ability on our websites, while others appreciate the digital portability of the iPad App".
With thousands of items already listed, and as the truck and transport industry continues to grow, Keith concludes that the new on and offline advertising opportunities of www.tradertrucks.com.au and the magazine titles will be a "perfect combination for buyers and advertisers alike".