Aswaaq Brand Wins Bronze Design Lion Award at Cannes Lion


...............................................................................

(I-Newswire) July 27, 2009 - Aswaaq has been recognized for its brand identity at the Cannes Lions International Advertising. As the most prestigious advertising awards ceremony in the world, the aswaaq brand, which was conceptualized by Landor Associates, Dubai, was honoured with the 2009 Bronze Design Lion award.
"To win the Design Lion award for our brand was a real honor. We would like to thank Landor Associates for their creative ability to effectively conceptualize the aswaaq brand, as well as aswaaq employees who have been directly involved in aswaaq branding" Said Mr. Abdul Baset Al Janahi, Board Member and CEO of Aswaaq
With research indicating that expat Arabs miss the traditional Arabic Souks and European expats miss the interaction they get with people on the street, the aswaaq brand cleverly meets the needs of the expat communities living in Dubai by highlighting the diversity of the UAE population. Today, due to its clever branding and street market concept, Aswaaq is a supermarket unlike any other.
The aswaaq brand has been extremely successful in the market, since it opened its first community center in 2008. It has also been welcomed by the local and expat communities who view it as a fresh alternative to the conventional supermarket. Aswaaq currently has two stores open, Nadd Al Hamar and Al Mizhar.
-END-



About Aswaaq
"aswaaq" is an LLC company owned by Dubai government. The "aswaaq" project is a new, innovative concept in the world of shopping and retail, based on small, medium and large-sized shopping centres strategically located at the heart of residential areas. These centres will have lively "aswaaq" supermarkets at their heart complemented by retail shops and will soon become available in all bustling and populated areas of the UAE, providing a wide range of products that meet the requirements of all shoppers regardless of their nationality or age.

Most recently, aswaaq has announced that its supermarket in Nad Al Hamar has been awarded the Hazard Analysis and Critical Control Points (HACCP) certification only after four months of its opening. The supermarket was awarded HACCP for its approach to food safety, food handling, storage, processing and display of food items, and is now recognized as the first supermarket in the GCC to receive the HACCP certification.

The "aswaaq" shopping experience is uniquely defined by the high-quality tailor-made assortments and fresh products offered at fair prices with friendly, consistent and efficient customer service. "aswaaq" is particularly proud of the values upon which it bases its practices, respecting its clientele's freedom of choice, focusing on applying the best international practices, not to mention contributing to the pioneering task of institutions supporting medium-sized and small projects in the UAE. By becoming a major source of products, goods and services, "aswaaq" will play a vital role in local neighbourhoods; providing investment opportunities for UAE entrepreneurs, as well as creating job prospects. Moreover, it will also provide UAE nationals with the opportunity to become major importers and suppliers.

"aswaaq" will also give back to society by setting aside a certain percentage of the net profit for social and community services.




Company Contact Information
O2PR




Archive

July 27, 2009

If you have questions regarding information in this press release contact the company listed above. I-Newswire.com is a press release service and not the author of this press release. The information that is on or available through this site is for informational purposes only and speaks only as of the particular date or dates of that information. As some companies / PR Agencies submit their press releases once per week/month or quarter, make sure check the official company website for accurate release dates as our site displays the I-Newswire.com distribution date only. We do not guarantee the accuracy or completeness of information on or available through this site, and we are not responsible for inaccuracies or omissions in that information or for actions taken in reliance on that information.


Related Releases

Relish The Interesting Stories Of Amar Chitra Katha At Unbelievable Price On Infibeam

Get the best collection of Indian stories published by Amar Chitra Katha at infibeam, an online shopping website at an unbelievable additional 15% off.

Lamb of God Partners with Specticast for Worldwide Theatrical Distribution of "As The Palaces Burn" Documentary Film

As The Palaces Burn is a film about metal icons Lamb of God, the zealous passion of their fan base, and the gut-wrenching manslaughter trial of lead singer Randy Blythe.

Mervik Haums Publishes Free Infographic To Explain Affiliate Marketing

An Infographic is by far the best way to demonstrate any idea or marketing plan. As it is a visual representation of information, data and knowledge, the viewer get a very clear idea about whatever the graphic is built for.

86.7% Of People Think It Is A Good Time To Be Investing In Adelaide Property

Adelaide Finance Brokers Urbantech Group recently ran a survey on their website. They asked the simple question: "Do you think it is a good time to be i

The Metro Joins The Hunt For Santa With Ted Burns

Ted Burns, the host of Third Degree, is searching for Santa, also known as the Yuletide Yobbo. And now he's got the support of the Metro, the UK's leading free newspaper.

Latest 10 Headlines

Labor Day 11AM to 7PM, Unlimited Pass $20, Action Territory Family Fun Center, Free Parking, Admission & Wifi. Something Fun For Everyone!

Labor Day 11AM to 7PM, Unlimited Pass $20, Action Territory Family Fun Center Kenosha, Free Parking, Admission & Wifi. The Action Eatery Beer & Wine bar will also have specials that day. Five Free Tokens if you bring in a copy of this article.

Secrets of Analytics Revealed at the Latest Industry Interaction at Kirloskar Institute of Advanced Management Studies (KIAMS)

The four V's of big data - volume, variety, velocity and veracity-were the focus of a discussion during the Analytics lecture held on 16th August, 2014 in the KIAMS auditorium.

Huge Anticipation Around the National Conference on Knowledge Management Hosted by SCMS Cochin in Association with CDC, Govt. of India

SCMS Cochin will be hosting a National Conference on Knowledge Management on the 29-30th of August, 2014.

Clarity Technologies Completes Installation & Deployment Of Servers For Newark Prep Charter School

Clarity Technologies Group, LLC has recently completed the installation of a publicly advertised Request for Proposal for the Newark Prep Charter School.

Mr Sajiv Menon, MD, Nitta Gelatine India Ltd Delivers An Inspiring Inaugural Address to New Students at the Orientation Program Organized by SCMS Cochin

SCMS Cochin School of Business welcomed its 23rd batch of students with a rigorous orientation program to put them right into the thick of action.

The Curious Case Of Increased Global Demand Of Faculty From Elite Indian B-Schools As Observed By Professor (Dr.) Lata Dhir Of SPJIMR

Professor (Dr.) Lata Dhir of SPJIMR is back in India after a 2-month stint at the ESB Business School in Reutlingen, Germany.

FORE School Of Management, New Delhi Releases "Malaysia: Challenges And Perspectives"

FORE School of Management released a special book "Malaysia: Challenges and Perspectives" and the event was graced by the honorable High Commissioner of Malaysia Dato' Naimun Ashakli Bin Mohammad.

Mr. Tarun Mudgal Offers Students of FORE School of Management, New Delhi Valuable Insight into the World of Marketing and Sales

Mr. Tarun Mudgal, Commercial Account Manager, VMware Inc., recently visited the campus of FORE School of Management, New Delhi.

Samanvay 2014, the Annual Alumni Meet at KIAMS Turns Out to Be a Resounding Success

It was a homecoming for alumni from various batches at KIAMS who came together for the 2014 instalment of Samanvay.

Mr. Upadhyaya, Asst Vice President, JM Financial Services Pvt. Limited, Critically Analyses the SIP Projects of the Budding Managers of KIAMS

Marketing and Finance students of KIAMS recently had an opportunity to attend a presentation by Mr. Prashant Upadhyaya, Asst Vice President at JM Financial Services Pvt Limited.

Helpful Articles

Increase Website Traffic By Using Press Releases
Write A Press Release For Big Time News
Get Backlinks From Press Releases
How To Write A Press Release Quick And Easy
Choosing A Press Release Service
Writing A News Press Release
Get More Traffic From Press Releases
Is A Press Release Service Worth It?
Effective Press Release Distribution
Create a Successful Online Press Release
Submit A Press Release and Get More Traffic
How To Write A Press Release
Check This Before You Send A Press Release
Using A Press Release Service For Your News Release

Our Services:

Submit Your Free Press Release Now.

Open Now:
Online Classified Ads at I-Newswire.com
Job Search Engine at I-Newswire.com
Car Search Engine at I-Newswire.com
Real Estate Search at I-Newswire.com
Website News Releases, Announcements and Updates

Other Cool Sites:
Breaking and Latest Automotive News
Learn the secrets on how to become an alpha male and how to meet girls on facebook at Dating-To-Mating.com. Check out the best spinner and instant article factory for your content writing needs.