AskForensics Featured in Harvard Business Review’s Latest Sales E-Book “How to Sell More”

An article, written by Rick Reynolds, CEO of AskForensics, is featured in the ebook How to Sell More: Tools and Techniques from Harvard Business Review.

Atlanta, GA (I-Newswire) March 7, 2013 - AskForensics, a sales consulting firm that uses a forensic science approach to sales, has been featured in Harvard Business Review’s latest sales ebook, How to Sell More: Tools and Techniques from Harvard Business Review. The ebook, which is a compilation of the best Harvard Business Review sales blog articles of 2012, includes an article, written by Rick Reynolds, CEO of AskForensics.

The article, titled “To Sell More, Focus on Existing Customers,” originally appeared on the Harvard Business Review blog in July of 2012. Insights from the article came from the AskForensics KnowledgebaseTM, which contains quantitative and qualitative insights into sales and account retention data from more than $8 billion dollars worth of contracts and proposals, over $3 billion of which profile at-risk accounts.

According to the Harvard Business Review, this collection of essays will help readers learn how to: (1) Effectively recruit, train, manage, and support key employees, (2) Use smart pricing, promotions, and incentives to make your sales team more successful, (3) Avoid the biggest mistakes entrepreneurs make when pursuing their first sales, and (4) Master the daily challenges of selling, from planning a sales call to handling a potential customer's toughest questions.

To purchase a copy of the ebook, visit http://hbr.org/store or Amazon.com. For more information about AskForensics, visit www.AskForensics.com.

About AskForensics
AskForensics assists Fortune-ranked companies in winning and retaining multi-million dollar accounts. Using a forensic science approach to sales, AskForensics has been delivering objective insight into what's really happening behind the scenes with prospects and customers for more than 24 years. AskForensics has evaluated more than $8.2 billion worth of prospect and client accounts for world-class Fortune-ranked companies, identifying more than $3.1 billion of vulnerable accounts and generating millions of dollars in ROI for its clients. Clients include FedEx, ARAMARK, Equifax, Marriott, and Coca-Cola. Follow @AskForensics on Twitter. For more information, visit www.AskForensics.com.