Ramps Up Its Product Portfolio to Address a Surge in Demand for Niche Lifestyle Products.

Online retail has seen significant growth in last 5 years in India, with the emergence of several large ecommerce players such as Flipkart, Snapdeal, Myntra, etc.

Mumbai (I-Newswire) February 4, 2014 - Online retail has seen significant growth in last 5 years in India, with the emergence of several large ecommerce players such as Flipkart, Snapdeal, Myntra, etc. Like in any other developing market, these players focused on products and categories which had huge tech savvy customer base, where logistics was not an issue (in terms of breakage, etc) & which carried manufacturer's warranty (thus reducing the liability for the online seller). Consequently, we saw significant ramp-up in the online inventory for books, electronics and branded apparels.

The online consumers, however, have outgrown these initial offerings. The demand for online products has increased multi-folds, owing to convenience, improved perception of safety & competitive pricing. This has created a need for online players with expertise in niche categories & non-standard products, serving not only the young & predominantly male dominated tech savvy population of the country but also the elderly & women population (which otherwise constitutes a very large base of offline buyers). is trying to cater to precisely this customer base by offering a very large collection of designer & handmade home & lifestyle products. Starting with a portfolio of just around 1,000 handmade home products in July 2013, the company now offers a highly curated collection of more than 15,000 products across 50+ home & lifestyle categories. The key segments that serves include Sarees, Fashion Jewellery, Designer/Ethnic (non-branded) Apparels & Bags and Home & Living. The company aims to build a collection of over 30,000 products over the next 3 months.

When developing an offering for a niche vertical, an adequate coverage of the depth & breadth of that vertical becomes critical and we at ArtisanGilt have managed to do that. For example, in the Sarees segment, ArtisanGilt has 27 categories (4,000+ products) based on fabric, style & origin. In Jewellery, ArtisanGilt offers over 5000 products across 9 categories based on use (such as Earrings, Necklace Sets, Rings, etc) and 21 categories based on material & art form (such as Temple Jewellery, Pearl Jewellery, Kundan Jewellery, Victorian Jewellery etc). And in home & living, the segment from which the company started its business, it offers an unparalleled collection of handmade products across 34 kinds of art-forms, some of which are fairly rare in both online and offline market.

We believe with more & more online players building huge offerings in niche & under-served markets online, Indian consumers are in for a treat. The next 10 years in this country are likely to stage a retail revolution no lesser than the industrial revolution of the bygone era!

About ArtisanGilt Internet Pvt. Ltd.

Starting with just handicrafts, we now sell designer lifestyle products across 50+ categories, inclu   More..ding, but not limited to, Fashion Jewellery, Sarees, Dress Materials, Women Apparels, Bags, Home Decor, Furnishings & Bedding, Home Accessories, Kitchen & Dining and Furniture.

We ship all our products through reputed courier partners, such as FedEx, and deliver all our orders in India within 3-5 working days. We also provide home delivery in more than 200 countries worldwide.Less..

Contact Information

ArtisanGilt Internet Pvt. Ltd.
Tassavur Shaikh
308, Dattani Plaza, East West Industrial Estate, Safed Pool, Andheri Kurla Road, Sakinaka, Andheri E
Phone : +9122-67426767

Published in:


Published On:

February 4, 2014

Print Release:

Print Release

If you have questions regarding information in this press release contact the company listed above. is a press release service and not the author of this press release.The information that is on or available through this site is for informational purposes only and speaks only as of the particular date or dates of that information. As some companies and PR Agencies submit their press releases once per week,month or quarter, make sure to check the official company website for accurate release dates as our site displays the press release distribution date only.We do not guarantee the accuracy or completeness of information on or available through this site, and we are not responsible for or omissions in that information or for actions taken in reliance on that information.

Related Releases

The Art of Organic Jewelry
If gold and silver jewelry is too expensive, then organic jewelry can provide the same decoration for a much cheaper price. Organic jewelry started from the Native Americans by using connecting simple seashells together.

Whirlpool Air Conditioners Integrated with the Best Features
Whirlpool India, a major manufacturer of air-conditioners is centering its attention on not just providing ACs with good cooling features but the company plans to deliver healthy air conditioning together with saving on electricity.

Exclusive - IPL 2014 Cricket Merchandise for KKR Launched By OROSILBER
This article about the cricket merchandises launched by Orosilber so as to celebrate the IPL season whilst promoting Kolkata Knight Riders.

Printer's Devil: Digital File and a Hunk of Plastic
When you had to make a model for a school project, you could get really messy about it, in such a fabulously fun way!

Send Rakhi To India At Low And Discounted Prices
Make this Rakhi festival more special for your family members by sending Rakhi Gifts to India through online Rakhi portals. Know here the easy way to make the deal cost effective.