Archello to demonstrate augmented reality and the Connection Badge at INTERIEUR 2010

(I-Newswire) October 7, 2010 - Archello, the international platform for professionals working in the built environment, will demonstrate two of its unique applications at the 22nd Design Biennale INTERIEUR 2010 in Kortrijk, Belgium. The demonstration will last the whole exposition, which is from 15-24 October.

The Connection Badge demonstration will present Archello’s networking and publishing possibilities for architects, designers and all other professions working in the building industry. A giant version of the Badge will be on permanent display at the expo. During the week, as manufacturers and designers get to know each other via Archello, these network connections will be added to the Badge. By the end of the week the Badge will be full of connections made during the expo, demonstrating the success of the expo but also the power of Archello as a medium for networking.

Martijn Postmus, one of the founders of Archello quoted, “The Badge is huge, on the last day of Interieur we want it to be full of people, companies and products that have made connections at the expo via Archello.”

Alongside the giant Badge a demonstration of products in augmented reality will be shown. Products published on Archello will be seen, moved and experienced literally in the palms of participants’ hands. Companies like Hansgrohe and Villeroy & Boch have published their products on Archello in augmented reality. They use the application as a tool to help clients understand their products. Exhibitors which are not already on Archello will be added during the expo with their most innovative products published on the site.

Expositions are always a great way to meet new people and companies within your professional field. Archello is the platform which allows people and companies to stay in touch after the expo, continue developing their relationships and generate business.

About Archello:
With Archello’s standard platform, starchitects and the two man office can provide their story for each of their projects. The academic student can provide their story of the philosophies behind the project, alongside that of the architects. A manufacturer can provide their story on the façade they provided alongside that of the students.

Connections are made and the project becomes animated through the connection badge linking the project to people, companies, products, materials and media. You have your say on Archello.

Company Contact Information
Archello
Mark Studholme
Binnenhof 62D
1412 LC
Phone : 035 - 69 20 874