APURA Juicery & Coffee House To Open In Boca Raton

Offering cold-pressed juices, cold-brewed cofee and plant-based dishes. Owner Susan Mussaffi will present pure food and drink "Made with intention" in a social, hip atmosphere.

There's a healthful new coffeehouse and juicery looking to make its mark in South Florida with a unique philosophy toward food and drink. Launching late summer/early fall in Boca Raton, Apura Juicery & Coffeehouse will serve nutritious cold-pressed juices, cold-brewed coffees, handmade nut "mylks" and whole, plant-based food, all "made with intention," owner Susan Mussaffi's personal philosophy. Open for breakfast, lunch and dinner, Apura will provide guests with the option to take out or dine in, where they will enjoy communal seating and complimentary Wi-Fi in an urban and modern setting. Drinks and fare will be prepared daily in house with all natural ingredients, little to no processing or preservatives, and lots of TLC. Mussaffi's aim is to serve fresh and easy dishes that not only look and taste great but make guests feel great while encouraging a philosophy to live with intention.

"I want people to understand the link between what they eat and how they feel," Mussaffi says. "At Apura, our goal is to truly empower and educate diners by providing delicious, nutritious and beautifully prepared food and drink, easy to eat here or take to go, designed to nourish our bodies and minds with much-needed nutrition."

The juicery and coffeehouse will be free of dairy, GMOs, soy and gluten. Organic fruits and vegetables will be used as often as possible, and Apura will adhere to the "Dirty Dozen" guidelines of buying organic.

Sold by the bottle, all Apura juices will be unique in formulation and recipes, cold-pressed and unpasteurized, inviting customers to "juice with intention." Flavors will be layered and complex, ranging from deep greens and sweet roots to fruits and sweet and sour. Exotic tastes like fennel, kefir lime, kumquats, dandelion, Anjou pear and golden beets will mix with traditional fruits, vegetables, herbs and spices to make Apura juices truly distinctive.

Apura's offerings will also include a full line of "coffee with intention," including cold-brewed coffees, known for being less bitter and less acidic, with full-bodied taste and appeal. The area's widest selection of nut mylks will be made by hand in house through a labor-intensive process and will be available in naturally sweetened flavor combinations. Coffees and nut mylks will be combined to create deliciously unique hot and cold beverages.

Apura's food offerings will encourage diners to "feast with intention." The menu will range from chia pudding and raw oatmeal for breakfast to faux sushi, various specialty salads, faux noodle dishes and other entrees for lunch and dinner. While the cuisine will be plant based, made true to the principles of raw veganism, Mussaffi hopes to appeal to all types of guests by translating popular, recognizable dishes into raw iterations that make the experience an enjoyable discovery for all.

"Apura isn't just for vegans or raw vegans," Mussaffi says. "I think of plant-based cuisine as one option in a spectrum of healthy eating. But I don't think anyone can deny the health benefits. So, even if customers dine here one day a week, they're taking an important step to improve their health."

A former financial executive in New York City, Mussaffi learned about plant-based cuisine in 2013 through a process of personal growth and discovery. She gave up meat and animal products "cold turkey" and immediately experienced the benefits of this healthy new lifestyle, including losing 20+ pounds. The mother of six jumped headfirst into learning all she could about plant-based cuisine, doing extensive research and preparing new recipes at home.

While Mussaffi initially hoped to write a cookbook on the lifestyle, she decided instead to open a health-minded restaurant to serve her community and reach a local audience. The Boca Raton resident has a deep passion for healthy living and is committed to sharing this passion with others.

"Apura" means "unfired" in Ancient Greek, and the philosopher and mathematician Pythagoras, sometimes known as the "father of vegetarianism," encouraged followers to eat "apura" (raw) fruits and vegetables for sharp minds and healthy bodies. Apura the restaurant is so named because it continues this ancient tradition in a 21st century context.

Apura will offer a convenient, casual setting that welcomes guests to stay and socialize or grab and go. Designed by P2 Interiors in Coconut Creek, the rustic, urban aesthetic will comprise natural materials, a muted color palette and communal seating. Fresh pastries will be showcased in a European-style patisserie case, and a display of cold-brew coffee towers will help educate guests on this alternative method. The restaurant will also employ eco-friendly practices such as composting and recycling.

Apura will be located at 22191 Powerline Road, 20B, Boca Raton, in Palms Plaza, at the southwest corner of Powerline Road and Palmetto Park Road. Hours of operation are 7 a.m. to 7 p.m. daily; both takeout and dine-in are available. For more information, please call 646-248-1234 or visit www.apurajuicery.com. Like us on Facebook at www.facebook.com/apurajuicery.

Editor's Note: Fact sheets about the benefits of cold-pressed juices, cold-brewed coffee, nut "mylks" and raw veganism are available upon request.

About Apura™ Juicery & Coffeehouse
Opening late summer/early fall 2014, Apura Juicery & Coffeehouse will offer cold-pressed juices, cold-brewed coffee and handmade nut "mylks" alongside plant-based cuisine for breakfast, lunch and dinner. Guests will be able to take out or dine in, where they will enjoy communal seating and free Wi-Fi in a rustic, urban setting. Following owner Susan Mussaffi's philosophy that everything should be "Made with intention™," drinks and fare will be prepared daily in house with all natural ingredients and minimal processing. The plant-based dishes will not only look and taste great but make diners feel great, too. The Boca Raton restaurant will be free of dairy, GMOs, soy and gluten. Organic produce will be used when possible. Juices will be cold-pressed and unpasteurized, ranging from deep greens and sweet roots to fruits and sweet and sour. Specialty ingredients will mix with traditional fruits, vegetables, herbs and spices for complex flavor profiles. Apura will also offer cold-brewed coffees, known for being less bitter and less acidic, and the area's largest selection of handmade flavored nut mylks. The plant-based food menu ranges from chia pudding and raw oatmeal for breakfast to faux sushi, various specialty salads, faux noodle dishes and other entrees for lunch and dinner. For more information, visit www.apurajuicery.com.