April Cornell Announces Two New Stores

Online, September 8, 2011 (Newswire.com) - April Cornell announces the opening of two new stores: a flagship store in Burlington, VT and a beautiful new boutique in Ocean Grove, NJ. Since closing their famous Church Street location in Burlington in June, the company has been busy setting the stage for a whole new era. "It's been a whirlwind of a summer," says April Cornell, the eponymous head designer. "We've been traveling the world for fresh inspiration, setting up house at our new corporate headquarters and finishing the details on our new fall collection." Somewhere in there, they also opened two new shops! Intimate, inviting and eye-catchingly beautiful, these two stores form a bold embodiment of the April Cornell spirit, bringing the unique vibrancy of their upscale brand to eager shoppers in New Jersey and Vermont.

In quaint and tranquil Ocean Grove, the company found a kindred spirit: elegant, stylish and bursting with history. The soft colors, tree-lined streets and stately Victorian architecture of this famous seaside resort were "an absolute inspiration," says Cornell. "We are excited to become part of their story." Plus, they're only an hour from Manhattan and Philadelphia! The new store, at 60 Main Ave, has been lovingly refurbished, although they graciously kept the historic tiling, and offers shoppers a fun and friendly boutique shopping experience. Painted in signature April Cornell colors and overflowing with big, bold patterns, the new store makes a striking addition to the Ocean Grove scene. "It's easy to spot," says Cornell, "just look for the periwinkle canopy!"

Their new flagship store in Burlington, VT is equally fabulous and quite a bit bigger. The company has repurposed an industrial warehouse at the lower corner of Battery and Main Streets, in the burgeoning waterfront district, and covered it in smiling hues: canary yellow, soft lavender and rose pink. In a state known for its engulfing snowstorms, it is both surprising and comforting to see such vibrant and joyful colors. Even on the rainiest days, this store will bid you cheerful welcome. The building also houses the company's primary design studio, corporate offices and outlet-style "April's Basement." Despite its formerly austere appearance, April Cornell has managed to create a dynamic and exciting space with a chic and cozy industrial cottage feel. Like all of April Cornell's designs, the flagship store is truly one-of-a-kind, featuring reclaimed barn wood floors from a Vermont farmhouse, a live photo booth where customers can catch a sneak peek at next season's collection and always a chance to see April herself!

Both stores are already greeting customers, just in time for back-to-school shopping and their big fall launch. "We are truly thankful for the opportunity to grow. We could never have done this without the generosity and the loving support of our loyal customers," Cornell insists. She seems sincerely grateful. Stepping in to either shop, you begin to feel grateful too. April Cornell has created something most designers have given up on: an intimate, engaging space that makes you want to stay a while. In the soft light and warm colors of these two new stores, you feel immediately at home. April Cornell understands that, for women especially, fond memories of a favorite dress or a particular holiday tablecloth begin long before you ever take them home. In Burlington, VT and Ocean Grove, NJ, she has created two enchanting boutique experiences as beautiful as the collections they house. Half an hour in either store, and you'll be a loyal customer too!

For more information, visit www.aprilcornell.com or hop in the car and go for a visit!
131 Battery St, Burlington, VT (802) 863-0060
60 Main Ave #2, Ocean Grove, NJ (732) 807-4783