Apricot Lane Boutique in Missoula Montana! Grand Opening April 7th! A New Sort of Store!

Missoula, Montana (I-Newswire) March 17, 2011 - Apricot Lane Boutique Missoula is a different sort of Boutique..in fact, one that is as awesome as a business can get!

And, at Apricot Lane Boutique, we take the word Diva, and make it right again! You see, this type of Diva is not the sort of Diva you think of when that word is brought up - Paris Hilton, Charlie Sheen, Lindsay Lohan, is Whitney still a Diva???...you know what I mean. Ugh - such a great word that has been misused!

The Apricot Lane Missoula Diva is Every woman who walks into the Apricot Lane Boutique ~ she will be treated like the Diva she deserves! Personal service and expert advice given with professionalism, grace, and authenticity.

Apricot Lane Boutique in Missoula has a great staff who are considered family. A family of Divas who range in age, passion, skill-set, and background. What they have in common is this: Loves fashion, Devoted to Good Works, Excels to reach her goals, and Strives for exceptional service. We uphold our commitment to charity back through financial support, marketing assistance, events planning, and incentives to the Apricot Lane staff to volunteer. And, we promise to bring apparel and accessories seasons ahead in trend and style. http://www.apricotlanemissoula.com

The brands that we have chosen are hand picked by owner, Ellie Brown, who states, "We are bringing in new locally launched lines such as, Callia Jewelry and Handbags: One-of-kind custom made jewelry from artist Karen Isaacson."
Owner & Buyer Brown states, "We also have a local, gourmet chocolate exclusive to Apricot Lane Missoula ~ Charbonneau's Chocolate ~ from Stevensville, MT."

Local apparel designer, Neesha Fashions, is being launched nationally via the Apricot Lane System - Woohoo for Neesha!

It gets even better!

Reveal from Seattle, is the Most amazing handbag line. For every purse, wallet, tote, laptop bag etc that is purchased, Reveal plants a tree! Bamboo ear buds ~ how cool is that? Reveal Founder, Terry Omata, states, "Reveal designs earth-friendly fashion accessories for the Connected Generation. Our Philosophy is that all Reveal products are made with recycled materials whenever possible and new materials come from non-polluting, renewable resources."

As their name suggests, Reveal reveals how their products are made, empowering you to make well-informed, conscientious choices. "We do our best to create the most beautiful earth and animal friendly products possible. Recycled Satin, Polyester, Microsuede and Vegan Leather, Linen Blends, and Organic Cotton." Mr. Omata reports that Oprah has just selected Her Favorite Handbag is Reveal, and it is in the current edition In Style Magazine and O magazine. Mr. Omata states, "We are very excited to be brought into Apricot Lane Boutique in Missoula!" http://www.revealshop.com

And, how awesome is this? CJ by Cookie Johnson is a gorgeous denim line created by denim world legend, Michael Glasser and Cookie Johnson. You may know her as Cookie Johnson, wife of Magic Johnson, but at Apricot Lane Boutique Missoula, we know her as the Denim Diva.

Co-founder of CJ by Cookie Johnson, Michael Glasser is responsible for creating the premium denim craze. A decade ago he created Seven for all Mankind. This new beginning yielded another smash hit denim line called Citizens of Humanity. Glasser now resides in Los Angeles and divides his time overseeing Rich & Skinny and his newest project: Cj by Cookie Johnson. Recognizing a void in the marketplace, Glasser and his partner Cookie Johnson set out to create denim for curvy women (from size 0 to 18) who have an eye for style but nowhere to shop for it. “This line completes a picture for a demographic that has been ignored,” says Glasser
http://www.cjbycookiejohnson.com

Ooh La La Handbags, created in Melbourne, Australia, are designed to be feminine and fun! With inspirations from the retro french-parisian past, Ooh la la captures the highest standards in design while remaining functional and offering a great value. Ooh La La is being launched from Australia right here in Missoula, Montana! This is a fun, fresh, trendy handbag line that includes totes, satchels, hobos, evening bags, and awesome wallets. The Apricot Lane Boutique Missoula Family predicts this bag will be on the shoulders of many women in our community. The construction, detail, and branding is incredible!

Darling for David Perlman launched from London just for the women of Montana! Phenomenally crafted, luxurious and yet comfortable. The design and fabric is brilliant! http://www.darlingclothes.com

Nick & Mo, Kerisma, Rock Revival, Dish denim, Costa Blanca, Urban Behavior, Romeo and Juliet Couture, Kate Mesta Jewelry, In God's Hands, Love this Life!, Anama, Velvet Heart, Velvet Heart Coats from Comint, Front Street, and 7th of Earl . . . just to name a few of the amazing brands we are carrying. http://www.apricotlanemissoula.com

Country Visions Corporation, which owns the Apricot Lane franchise system, has given their franchise owners the grandest gift by allowing each franchisee to create their own merchandising plan to fit each of their location's demographics. In addition, Country Visions recruits franchisees, into the Apricot Lane Family, who hold a passion for charitable contribution. http://www.apricotlaneusa.com

And on April 7th, Apricot Lane Boutique at Southgate Mall in Missoula, Montana, will finally be opened! Join us as we open the doors to an awesome shopping experience! Chic and Trendy? Classy and Sophisticated? Visit Apricot Lane Missoula ~ and see for yourself how a business can be exciting, meet a fashion need, and give back in a joyful way to the community.

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About Apricot Lane Boutique:
A new kind of boutique that emphasizes excellent customer service, newly launched local, national, and international lines. Our business model includes a financial commitment to our charity, incentives for staff to volunteer, and marketing for charity events. Grand Opening for the first of our stores is 4/7/2011

Company Contact Information
Apricot Lane Boutique
Ellie Brown
Southgate Mall ~ 2901 Brooks Street
Missoula, Montana
59801