Apps, Vines And Surfaces Replace Hammers And Hoes In Westchester

White Plains “Tool” Showcase Reduces Stress with Debut of New Technologies for Mining Profits

White Plains, NY (I-Newswire) February 14, 2013 - Technology is supposed to make our lives easier, yet instead, it often ends up confusing, frustrating and stressing out its users. The average person spends half of his or her waking hours using technology – either online, on a phone or watching TV – and studies show that heavy technology use can lead to sleep disorders, mental health issues and increased stress. To help small business owners turn this stress into success, The Digital Arts Experience, Constant Contact and theONswitch Marketing will debut “Treats, Toys, and Business Tools” at 6:30pm on March 6th at The Digital Arts Experience studio and co-working space at 170 Hamilton Ave, Suite 100 in White Plains. This original networking event and workshop will be a departure from mundane business networking, and teach attendees business techniques and strategies they can actually use.

The Digital Arts Experience is a unique venue in White Plains that offers studio space for photographers and videographers, co-working space for entrepreneurs, a fully-equipped sound studio and digital media classes.

Photography/videography sponsor, The Booth, will unveil a new photo booth technology which combines traditional “capturing the moment” with new-age social media. The innovation will be integrated with the newest surface tablet technology on the market.

Nancy A. Shenker, Founder and CEO of theONswitch, will lead an interactive workshop on social media and e-marketing designed to help users turn gadgets and apps into business tools that generate profit and save money.

"I'm going to share my top 10 technology 'picks' that can simplify business owners' lives and make them smarter and richer,” says Shenker, “Everyone loves educational and inspirational toys, as well as gadgets and apps which have a real business benefit!"

Attendees can receive shoulder and neck massages from sponsor Emmary Day Spa and sample “Digitinis,” a vodka-based cocktail from International Spirits & Wines, Bootlegger Vodka and Corx. Tickets to the event cost $10 and all proceeds will be donated to MOUSE, an organization that helps empower students to succeed in today’s information society. Additional sponsors include Customer’s Bank, the Microsoft Store, Vpak Media, and Johnson Truck.

The schedule for the event is as follows:

6:30 – 7:00: Meet, greet, drink and eat.

7:00 – 8:00: Exclusive, interactive workshop previewing the latest social media and e-marketing tools and techniques – and how to use them.

8:00 – 9:00: A showcase of 10 AMAZING and practical gadgets, apps, and timesavers.

The event will be reprised at Microsoft’s headquarters in Manhattan on March 20th at 8am.

A limited supply of 200 tickets are available. Press passes are also available upon request. To register for the event, click here: http://bit.ly/TreatsToysAndTools.

About The Digital Arts Experience
The Digital Arts Experience is a state-of-the-art, technology facility. Whether your interested in exploring digital photography, film, animation, or music or looking to learn more about social networks and online life, there is a DAE class for that. Programs are designed for all ages and abilities where you will learn skills in an un-intimidating, hands-on way that that is both fun and educational.

About Nancy A. Shenker and theONswitch
Nancy has been helping businesses of all sizes grow and prosper for close to three decades, specializing in start-ups, launches, transformations, and integrating social media with traditional branding and marketing. She writes the “Toy or Tool” column for the New York Enterprise Report and blogs for the Huffington-Post on careers in the digital world. She is the CEO/Founder of theONswitch and a Constant Contact Authorized Local Expert. A former brand marketing executive at Citibank, MasterCard, and Reed Exhibitions, she is a nationally recognized social media speaker and trainer. She writes for j magazine, Third Age, the New York Times, Bloomberg Business Week, Crain’s New York, Smart Money TV, Entrepreneur.com, MSNBC, and AOL. She is a graduate of the University of Michigan Ann Arbor, NYU, and Kellogg’s Executive Communications program.

About Constant Contact
Constant Contact is revolutionizing the success formula for small organizations through affordable, easy-to-use Engagement Marketing™ tools that help create and grow customer relationships. More than 400,000 small businesses, nonprofits, and associations worldwide rely on Constant Contact to drive ongoing customer dialogs through email marketing, social media marketing, event marketing, and online surveys.