Any Business Can Profit in the ‘New’ Economy with the Right Marketing Ideas and Strategies Says Charlie Cook

(I-Newswire) April 24, 2010 - Old Greenwich, CT – Small business owners cannot profit, or even survive in the “new” economy unless they implement new marketing ideas and strategies, according to marketing expert and business coach Charlie Cook in his newly announced book that he is giving away.

Cook says businesses cannot succeed without drastic changes in marketing strategy. His free book, “The New Profit Rules,” teaches how businesses can get more buyers to contact them, cut advertising costs, close more sales, maximize business growth, and increase profit margins with less effort.

“The boom years when most people had ready cash to spend are gone. Across all industries from new businesses to hardy veterans, overall sales have dropped from 30 to 40 percent,” explained Cook. “This isn't just a temporary downturn, it's a fundamental shift from the crazy easy money years, with lasting effects on the spending habits of people in the U.S. and abroad,” he added.

The book details Cook’s eight new profit rules and how any business can prosper immediately by applying them. It is an easy 45-minute read, and Cook not only explains his marketing strategies, he gives numerous examples of businesses that use them successfully.

Strategies that worked well in the past are no longer effective, so small business owners must learn the harsh truths every business must adapt to or fall behind, according to Cook.

The new book, “The New Profit Rules,” is receiving praise by business owners and marketing experts alike. Cook has made the book available to anyone as a free download at http://www.MarketingForSuccess.com/newprofit

“His wisdom is easy to take, easy to read, and easy to use as a roadmap to higher profits in your life. I cannot recommend his ideas highly enough,” said Jay Conrad Levinson, highly acclaimed author of the Guerrilla Marketing series of books.

Cook’s book also includes real-world examples, such as the company that gives away $10 million in free services every year, and as a results makes over $1 billion. Any business, large or small, can easily duplicate the successful companies he details in the book.

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