Annual Industry Coupon Conference Titled "Coupon Nation, Celebrating The Past, Present, And Future Of Coupons" For 2012 To Take Place April 24 To 26 In Nashville, TN

Online, February 17, 2012 (Newswire.com) - The annual Industry Coupon Conference titled "Coupon Nation, Celebrating the Past, Present, and Future of Coupons," for 2012 will take place April 24 to 26 in Nashville, Tennessee, and will be celebrating the Association of Coupon Professionals' (ACP) 25th Anniversary and featuring keynote speaker Michael Sansolo, longtime senior vice president of the Food Marketing Institute and editor of "Progressive Grocer" magazine.

This will be the only conference dedicated exclusively to coupons in 2012, and will discuss the current industry landscape and future trends as well as changing consumer shopping habits and the impact of social networks. The conference is presented by ACP in collaboration with the Food Marketing Institute (FMI), Grocery Manufacturers of America (GMA), GS1 US, Coupon Information Corporation (CIC) and the Promotion Marketing Association (PMA).

As the keynote, Michael Sansolo will offer a diverse, in-depth and unique view of the changing nature of today's shoppers and employees, business competition and the wide-ranging impact of economic issues. Through countless studies and work with some of the world's most innovative retailers and manufacturers, Sansolo has developed an excellent perspective on the changing nature of business today and the challenge of success tomorrow. His insights from the front lines of consumer behavior arm him with a special vision on issues important to many organizations.

The Conference Planning Task Force, led by co-chairs Val Stark of N.C.L. Graphic Specialties and John Irwin of Promotion Eyes, Inc., are finalizing agenda details which will include:

• Google's Lisa Landsman, presenting how technology has enhanced the path to purchase, explain the "Zero moment of Truth" and the journey to purchase decision incorporating innovative technologies and digital incentives such as Google Wallet, Offers and digital coupon platforms.
• Steve Horowitz, Coupons, Inc. will analyze "Emerging Technologies" and how Mobile Apps, and digital coupons will impact the industry in a look at the latest technologies and paradigms shifts shaping the future
• Consumer panel - hear it from the source! In this live consumer panel we will engage some "All You" consumer members in a discussion about their coupon use and shopping habits.
• GS1 Databar's final implementation will be in full bloom by spring. We are planning a help desk, and a track session Q&A to answer questions and address issues on this critical industry initiative
• Anita Bhappu, PhD., University of Arizona will share her findings on "The Digital Coupon Experience from the Consumer Perspective". This groundbreaking research reveals some insight regarding the consumer experience that will change how you approach digital coupons offers going forward.
• A Retailer Panel of industry leaders from various formats and channels will discuss industry issues and opportunities from a retailer's perspective.
• Ferha Mirdawi, AOL, will share research on "How Digital Coupons Influence Shopper Behavior".

Back again will be an afternoon of track sessions where attendees can choose from presentations tailored to their specific interests including Digital Coupons, Redemption trends, GS1 Databar Q & A with Industry Experts, and Counterfeit Coupons.

Plus- much more, including unique research, the latest trends and innovations that can't be found anywhere else but the Industry Coupon Conference.

For more information, contact John Morgan at 610-789-1478, John.Morgan@acp-hq.org, or visit www.couponpros.org.

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