Announcing The Newest Focus Group Facility in Salt Lake City, Utah
In June 2012 Discovery Research Group built a new state-of-the-art focus group facility in the Salt Lake metro area. The facility is large and has the ability to digitally record your focus group audio and video.
Online, July 18, 2012 (Newswire.com) - Discovery Research Group provides focus group hosting, recruiting, and moderation services to businesses all over the US and announces the construction of the newest focus group facility in the Salt Lake metro area.
Focus groups provide excellent ways for customers or constituents to provide feedback on marketing, advertising, products, and services in ways that allow companies to plan for their business futures and make strategic business decisions.
Focus groups allow companies to (1) Test their beliefs and assumptions about their products and services. (2) Effectively gather customer opinion and sentiment about issues of concern for their organizations. (3) Open up discourse about pertinent topics to their business. (4) Guide their business decision making process
This newly constructed Salt Lake City, Utah focus group facility is 528 square feet in the Salt Lake City metro area that is large enough to fit up to 14 participants and all the displays, products, presentations companies need to perform successful focus groups. Here are the characteristics of the facility:
(1) 528 sq. ft. conference room with one-way glass large enough to fit up to 14 concurrent participants.
(2) Digital audio/video recording from multiple angles with tilt/zoom/cameras.
(3) 160 sq. ft. viewing room that is large enough for 6 focus group observers.
(4) Video streaming that allows sponsors to view the focus group from anywhere in the world.
(5) Easels, flip charts, projectors, speakers, catering services, etc. Everything needed for successful groups.
(6) Easy access, 18 miles from the Salt Lake City airport, all on interstate (I-215 & I-15).
(7) Recruiting and moderation services with excellent "show" rates.
In addition to the facility, focus group recruiting, and focus group moderating capabilities, Discovery Research Group transcribes focus group content, reports on focus group data, and runs text-analysis on focus group transcripts.