All-new Kelvinator Launches Eco-Coolers


Kelvinator, a global name in home appliances, is a trusted brand synonymous with Quality, Longevity and Unmatched Performance.

mumbai (I-Newswire) February 11, 2014 - Known for its category-defining cooling technologies, Kelvinator has been credited with the inventions of many a "New Technologies". With its global foot-print in the USA, Australia, South America, Hong Kong, Middle-East, Far-East and India, Kelvinator is expanding fast across several products. In India, it's exclusively launching a slew of Small Domestic Appliances and Chandigarh witnessed the full-fledged launch of its Air Cooler range to begin with.

There couldn't be a better timing for the launch as the brand Kelvinator is completing 100 years of its existence. In a country obsessed with Cricket and centuries, this feat shall mean a lot to the consumer and shall further help cement the brand's credibility. India is one market that is growing faster and there is a huge demand for Small Domestic Appliances not only in the metros but in tier II and III cities as well.

At the well-attended Dealer meet at Hotel Toy, Mr. Pramod Khosla, Director & CEO, launched the Kelvinator range of Air Coolers uniquely positioned in the category as "Eco-friendly". Natural Honeycomb cooling pads shall be used in all the Coolers run on Castor Wheels. To make it more people-friendly, all the 8 Models comprising of Desert Coolers, Tower Coolers and Personal Coolers, will have the option of Remote Control.

At the Dealer Meet, attended by many Appliances and Consumer Durable distributors, Mr. Rajesh Logani - COO, introduced Kelvinator being launched in its all-new avatar to put things into perspective. General Manager (North), Mr. Manoj Sharma introduced the distributors and dignitaries from Kelvinator. Mr. Khosla then, presented the complete range of Air Coolers and Kelvinator's corporate philosophy and strategy for way forward for the brand. He categorically mentioned, Kelvinator will also be launching range of Water Heaters, Mixer-Grinders, Juicer-Mixer-Grinders and Induction Cookers over a period of six months. Kelvinator intends to leverage the Small Appliances offering to create a Big Impact not only in the lives of people but the environment as well. Hence, the brand positions itself as "Eco-friendly technology made people-friendly, in India.

For marketing and distribution of its product range, the global Kelvinator's parent company has entered into an marketing partnership agreement with Mumbai-based Sundev Appliances. Sundev is aiming at garnering 15 per cent market share of India's domestic appliances market in the next 5 years with the help of modern retail, institutional, online and offline sales.

Leaving no stone unturned for its success, the all-new Kelvinator has tied up with a specialized service network - SERVICEMAN with a presence in over 50 cities to ensure complete customer satisfaction. By putting the consumer first, Kelvinator expects the consumer to have no second thoughts either when it comes to Small Domestic Appliances.

For Trade Inquiry
Contact: Mr. Manoj Sharma
General Manager - North India
M +91-98030 49009






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Business > Consumer Research

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February 11, 2014

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