Actor Sonny Valens Lands Major Clothing Sponsorship

Los Angeles, CA (I-Newswire) November 28, 2010 - Sonny Valens is on his way to making his dream come alive! The actor happily announces that OTM Fight Shop president Scott Nelson has agreed to be the official clothing sponsor for his upcoming short film, future projects and selected red carpet events. As Sonny hits the Hollywood scene hard, OTM has already begun showing love to the young Latino actor by providing him with fashionable items to wear at celebrity red carpets and after-parties. The actor begins shooting his short film in December 2010.

Built to Fight Industries, Inc. is a manufacturer and distributor of Mixed Martial Arts apparel and equipment. Founded by fighters, for fighters, the company recognized the need for fashionable fight related apparel and high quality equipment and has enjoyed much success in distributing its Built to fight brand to its 13 specialty retail stores, the "OTM Fight Shops", as well as to gyms and martial arts academies.

Within one month of opening their first retail store in March 2006, the company began designing OTM (acronym for "On the Mat") branded product, which has since become the retail stores’ flagship brand. From manufacturing, to distribution and retail, Built to Fight and the OTM Fight Shops have become the first vertically integrated Mixed Martial Arts business in the country, and the OTM Fight Shops are to date, the only national chain of retail fight shops. Approximately 30% of its shops' retail sales are attributed to Built to Fight and OTM branded apparel and equipment.

This success has opened many doors and has led the company to sponsor major sporting events, television programs and top level martial artists. In 2008, the company was invited to the US Olympic Training Center in Colorado Springs, CO, which subsequently led to OTM sponsoring the USA Grappling Team, which will compete in the 2016 Olympics for the first time ever. In 2010, OTM joined with the International Brazilian Jiu Jitsu Federation to sponsor their worldwide schedule of events, and OTM’s products are now competition certified for their participating athletes.

For information about Sonny Valens please visit http://www.imdb.com/name/nm1226849/

For more about OTM Fight Shop and its president Scott Nelson please visit http://otmfightshops.com/

All press inquiries regarding Sonny Valens should be forwarded to Publicist D. Griffin at deborahmckj@yahoo.com

Related links:

Sonny Valens in FOX’s “Lie To Me” -
http://vimeo.com/16134279

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D.A.G. Consulting
D. Griffin
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Los Angeles, CA
90044
Phone : 323.692.2881