Actavis Implements Eluzzion CRM In Italy

Data3s today announced that Actavis has selected eluzzion CRM, a leading customer relationship management and business intelligence platform for life sciences companies, to support its Italian sales organization.

Prague (I-Newswire) September 1, 2011 - Data3s today announced that Actavis has selected eluzzion CRM, a leading customer relationship management and business intelligence platform for life sciences companies, to support its Italian sales organization. With this deal, Actavis Italy joins its sister organization in Spain as the second Actavis country to adopt eluzzion CRM.

Cristian Burrows, Data3s' Sales Director, said that the decision was based on the "successful case study" presented by their Spanish counterparts, who implemented the system earlier this summer:

"In terms of functionality, eluzzion CRM offers the Italian organization everything they required and more, but quality of service was critical to their decision. After discussions with both their European management and their colleagues in the Spanish office, they came to the conclusion that Data3s is an excellent support organization whose ability to deliver justified our reputation for great service. At the end of the day, our willingness to go the extra mile for our clients convinced them to go with us."

Speaking from Prague, Mr. Burrows noted that Data3s engineers are already "hard at work preparing all necessary parameterizations and customizations requested by the Italian organization," adding that, "Even though other Actavis countries are using the software, our product is not generic and we pay careful attention the exact needs of each country individually."

According to Mr. Burrows, Actavis Italy expects to roll out eluzzion CRM later this year, immediately following the summer holidays.

About eluzzion CRM

eluzzion CRM is one of the fastest growing CRM solutions for the life sciences industry. As Data3s' flagship product, eluzzion CRM is an innovative platform that packs powerful analytics inside the most user-friendly CRM interface in Pharma. With intuitive controls and easy access to multi-system information, eluzzion CRM makes your view of customers sharper and more detailed, your data easier to integrate and manage, and your campaigns more effective than ever. To learn more about eluzzion CRM and how it can help your company, please visit us on the web at http://data3s.com/pharma-crm

About Actavis

The Actavis Group is one of the world’s leading players in the development, manufacture and sale of high-quality generic pharmaceuticals. The successful integration of a number of acquisitions has helped position Actavis among the world’s largest companies in the industry. Founded in 1956, the Group has more than 10,000 employees operating in about 40 countries around the globe.