Academy Awards(r) Gift Bag Goes Global with Multimedia Sprint Phones

(I-Newswire) February 24, 2005 - Celebrity presenters and performers at the 77th Annual Academy Awards(r) will get the gift of global gab this year with the inclusion of the new Sprint PCS Phone by Samsung in their official Oscar(r) gift baskets. One of Sprint's latest multimedia devices – which is not yet available in stores – will keep A-listers connected to their "people" even when traveling to promote their next big movies!

Phillip Bloch, Hollywood's premier fashion stylist, deems the new Sprint PCS Phone from Samsung red-carpet worthy. "The competition can step aside. There's a new diva of wireless devices in town!" proclaims Bloch, who is covering the red carpet for CNN this year. "This new Sprint/Samsung phone is like a mini-TV, a camera/camcorder and a personal organizer rolled into one sleek package. With this phone, you're the ultimate winner!"

The feature-rich phone supports Sprint PCS Video Mail, Picture Mail(SM), multimedia streaming services and text messaging, and is equipped with a full-color TFT main and sub-display, both with 262K colors; an MPEG4 video screen saver; internal phone book that stores up to 500 contacts; and advanced voice-recognition capabilities.

About Samsung
Samsung Telecommunications America, a Dallas-based subsidiary of Samsung Electronics Company, Ltd., researches, markets and develops wireless handsets and telecommunications products throughout North America. For more information, see STA's website at www.samsungwireless.com.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2003 parent company sales of $36.4 billion and net income of $5.0 billion. Employing approximately 88,000 people in 89 offices in 46 countries, the company consists of six main business units: Corporate Technology Operations, Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips, TFT-LCDs and VCRs. For more information, visit www.samsung.com.





About Sprint
Sprint offers an extensive range of innovative communication products and solutions, including global IP, wireless, local and multiproduct bundles. A Fortune 100 company with more than $27 billion in annual revenues in 2004, Sprint is widely recognized for developing, engineering and deploying state-of-the-art network technologies, including the United States' first nationwide all-digital, fiber-optic network; an award-winning Tier 1 Internet backbone; and one of the largest 100-percent digital, nationwide wireless networks in the United States. For more information, visit www.sprint.com/mr.



Media Contacts:
Amy Schiska, Sprint, 913-794-2947
amy.k.schiska@mail.sprint.com

Britt Johnson, Media Placement, 310-855-7500
britt@mediaplacement.com

Company Contact Information