Adobe Italy, a leading online estate agent, based in Italy, has been using their blog to connect with their clients, whether that have bought from the company or are thinking of buying
Abode Italy is a very popular estate agents based in the heart of Italy. They have their main office on the border of Tuscany and Umbria, but they actually have clients from all over the world.
Their agents have a combined experience of 50 years in the real estate industry and they have found that the best way to communicate with their clients, or attract new clients, is to have a blog.
This has proven very successful for them because they have built up a large amount of loyal followers that share their posts on their own websites and social media pages. This means that they get a lot of exposure and it hasn't actually cost them anything.
The company makes an effort to update their blog on a regular basis. This is where other companies fail because they think that they can just have a blog and it will attract a lot of followers, when in reality, readers want to be engaged and if they see a blog that hasn't got any new content on it, then they will not return to the site.
Abode Italy talks about the popular culture of Italy and what it going on in the community. Therefore, the readers feel like they are being informed about the country and how their life could be if they moved there. They do not feel like they being sold too, like on some other blogs within the industry.
A company spokesperson added, "We are very happy with the success of our blog. We are very passionate about keeping it updated and we hope to become even more successful in the future. We encourage our readers to share our blog on their social networks if they like a particular post, or if it has been helpful to them."
Abode Italy are one of the busiest realtors in the country. They have a reputation for being the most experienced company for dealing with international buyers.
They have clients from all over the world that hires them to deal with the sale or purchase of a property. Some clients are relocating and other clients fall in love with the area and they want to have a family home there.