A Portable Water Purifier Which Works without Electricity

Eureka Forbes has launched a portable water purifier which works without electricity.

Mumbai (I-Newswire) February 12, 2014 - In the good old days, bottled water meant a bottle that people filled up. Purification was of little concern and it was pretty common to see travelers filling plastic bottles with water at railway stations.

Now, Eureka Forbes plans to bring back the glorious old days, but with a twist. In what could pose a major threat to the bottled water players, the water purification major has launched a first-of-its-kind solution. The Shapoorji Pallonji group company's 'Aquaguard-on-the-Go' is pitched as the cheapest water purifier in the world.

The product allows consumers to purify drinking water without using electricity - access to power is a must in most of the company's other purifiers. Priced at Rs 595, the product is a reusable sipper with a purifying cartridge. It is aimed at schoolchildren, travelers, office-goers, sports persons and adventurers who can use it without having to buy bottled water.

"While most of us have access to safe drinking water at home, the problem arises when we go out. We either buy bottled water or drink from the tap or consume the water that is served at restaurants," says Marzin Shroff, CEO, Eureka Forbes. He adds that the consequences range from mild gastrointestinal distress to serious bacterial and water-borne diseases such as hepatitis, cholera, dysentery, typhoid and diarrhoea. This product aims to counter that.

A single cartridge can purify around 600 litres of water and needs to be changed twice a year. A cartridge costs Rs 450. Considering the initial investment in the sipper, that proposition makes bottled water available to consumers for as cheap as Re 1 per litre of purified water and could hit bottled water makers where it hurts.

According to analysts, the product can be a game-changer in the Rs 3,000-crore bottled water market, which is growing at 25 per cent annually and features players such as Bisleri, Aquafina and Himalayan. They added that the product can eat into this market share as it will be cheaper and eco-friendly. It will also solve the problem of recycling plastic bottles.

The product, which took seven years of research and development in India and the US, claims to make even sewage water drinkable.

Positioned as the world's first personal water purifier, 'Aquaguard-on-the-Go', Shroff says, is another among the firsts from Eureka Forbes, known to have revolutionised the now Rs 1,500-crore water purifier market in the country. The bottle is made of non-toxic plastic and has antimicrobial properties.

While the company has done a soft launch in India at a few stores in metros, it claims to have already got rave reviews from consumers in West Asia, Africa and South-East Asia. The company intends to sell close to a million bottles over the next two years in the major markets before entering the rural market.

About Eureka Forbes

Eureka Forbes was born in 1982 with the vision of bringing happy, healthy, safe and pollution-free l   More..iving to customers through lasting relationships as 'Friends for Life'.We have a consumer channel of over 18,000 dealers, an institutional channel Forbes Pro Solutions that has water projects, cleaning solutions and railways divisions as well as an inventive business partner network and a rural channel.
Our products have led and dominated the water and air purification systems, cleaning systems and security systems categories. Aquaguard, our flagship water purifier brand sold through the direct sales channel, is trusted by over 40 mn people whilst on retail shelves, the AquaSure range provides safe drinking water to homes even without electricity and running water and the Forbes range for homes and offices at different price points.Less..

Contact Information

Eureka Forbes
Yamir Chandra
B1/B2, 701, 7th Floor, Marathon - NextGen, Marathon, Innova,
Off Ganpatrao Kadam Marg, Lower Parel - West,Mumbai

Published in:


Published On:

February 12, 2014

Print Release:

Print Release

If you have questions regarding information in this press release contact the company listed above. I-Newswire.com is a press release service and not the author of this press release.The information that is on or available through this site is for informational purposes only and speaks only as of the particular date or dates of that information. As some companies and PR Agencies submit their press releases once per week,month or quarter, make sure to check the official company website for accurate release dates as our site displays the I-Newswire.com press release distribution date only.We do not guarantee the accuracy or completeness of information on or available through this site, and we are not responsible for or omissions in that information or for actions taken in reliance on that information.

Related Releases

Find Bids and Tender Opportunities in Water and Wastewater Industries
Any water utility company, be it at the national level or local level can post its job projects at H2bid.com.

UPW Conference To Focus On Pharmaceutical Water Treatment
ULTRAPURE WATER Pharma 2014 will be conducted June 3-4 in King of Prussia (greater Philadelpia). The 2-day conference will focus on key issues for pharmaceutical water treatment-Compendial Water Systems and Microbial Control.

GE Water to Continue Its Domination in United States Mobile Water Treatment Market, Says TechSci Research
United States mobile water treatment market is highly consolidated, with two largest players accounting for more than 60% share in 2013

H2bid.com-Exclusively Providing Leads for Companies Seeking Water Utility Bids
H2bid.com is a centralized resource for providing leads to companies searching for water and waste water management projects that have been posted by water utility companies.

Mineral Water Plant - A Vital Part Of Packaged Drinking Industry
Mineral Water Guide provides natural spring water is loaded with minerals naturally present in our bottled mineral water is suitable for infants and all diets, your daily dose of minerals and vitamins is important for good health.