A Nose For Business - Connect

(I-Newswire) September 29, 2009 - January 2009


Singapore-based sensory branding consultancy Equal Strategy has been on the scent of some serious business around the Pacific Rim lately. MD Simon Faure-Field (pictured above) has been infusing the luxury hotels of the region with an array of different aromas to create a pleasing customer experience and reinforce brand loyalty.

The properties for which he has recently created unique smells includes Naumi hotel and M hotel in Singapore.Raffles Dubai, Marriott hotels group, Westin Hotels & Resorts, the Millennium Resort Phuket and Club Med.

A part-time spinning DJ, Faure-Field also creates music styling solutions for his clients’ properties. Says Faure-Field. “Through sound and smell we can directly access the brain’s long term memory centres, implanting pleasurable experiences of our clients’ brands.”

Feeling any of the below emotions? Try these oils out for smell.



Oils that Can Ease Unpleasant Emotion

To Ease:

AGGRESSION --- Bergamot
ANGER --- Chamomile
ANXIETY --- Neroli
DISAPPOINTMENT --- Bergamot
FEAR --- Cedarwood
GRIEF --- Bergamot
HYSTERIA --- Chamomile
FATIGUE --- Basil
NERVOUSNESS --- Chamomile
PANIC --- Chamomile
SADNESS --- Benzoin
SHOCK --- Lavender
SHYNESS --- Black Pepper
STRESS --- Bergamot


Source:
http://www.equalstrategy.com/News/Connect-A_Nose_For_Business.html

For more information please visit http://www.equalstrategy.com/

About Equal Strategy:
About Equal Strategy

Equal Strategy delivers “music”, “fragrance” and “recorded telephone messages on hold” to businesses in a scientific way that enhances the overall customer experience of the brand and causes the customer to stay longer and buy more! Equal Strategy is the only company in Asia that specialises in deploying “music” and “fragrance” solutions to business where the two senses are stimulated in synergy with each other.

Sound and smell deliver stimuli directly to the memory centres of the brain, influencing behaviour and creating suggestion at both the conscious and unconscious levels. Decades of behavioural research into the habits of consumers has found that “consumer arousal” can be either stimulated or suppressed through the use of mood settings like music and fragrance.

Company Contact Information
Equal Strategy
ES Media