Mazda Motor Sports Teams Up With Project Yellow Light


Partnership intended to raise awareness and reduce accidents caused by distracted driving.

Tinley Park, IL (I-Newswire) November 30, 2012 - With the prevalence of technology in the information age, drivers are finding it easier to get distracted behind the wheel. Cell phones and texting are two of the main culprits behind the rise in accidents in recent years. In an effort to help raise awareness about this disturbing trend, Mazda Motor Sports has announced a partnership with Project Yellow Light, an organization that works to educate teens about the importance of remaining focused behind the wheel.

Back in 2009, the NHTSA reported that there were 5,474 people killed in car accidents as a result of distracted driving, with 448,000 injuries as well. These numbers have not improved either, which means more action is needed to help curb this behavior, especially in young drivers.

The goal of Project Yellow Light is to educate teens about the dangers of driving distracted and to encourage them to spread the word about the dangers. Co-founder Julie Garner asserts that "Teens will listen to their friends more readily than they will listen to an authoritative figure talking down to them."

Each year, Project Yellow Light offers a scholarship challenge to teens that asks them to create their own public service announcements. The top entries are awarded with scholarships.

Mazda does more than just help fund the program however; with the exposure and clout of such a popular brand, Mazda hopes to spread the message of Project Yellow Light even further. Mazda has come up with some unique ways to help reach out to young drivers. A young racer for Mazda named Zach Veach created an Android phone application that is capable of automatically responding to text messages when driving. Since most teens are driving cars that don't have handsfree systems found in many modern vehicles, this simple app could have a major impact.

While accidents attributed to distracted driving are on the rise, there are steps that can be taken to help reduce their prevalence. With efforts like the one by Mazda and Project Yellow Light, education and awareness can be spread and help decrease the number of accidents on the road.




Additional Resources

Facebook  


About Community Mazda

Community Mazda welcomes you to come by and visit our dealership in Tinley Park, with a broad select   More..ion of new and used Mazda Cars, Trucks, and SUVs, available in the Chicago, Aurora, Joliet, and Gary and other surrounding areas. Being a leading auto dealership in our community, we take pride in the vehicles we sell and are dedicated to providing our customers with excellent customer experience and great service.Less..

Contact Information

Community Mazda
8325 w 159th St.
Tinley Park, IL
60477
Phone : 888-722-9774

Published in:

Automotive

Published On:

November 30, 2012

Print Release:

If you have questions regarding information in this press release contact the company listed above. I-Newswire.com is a press release service and not the author of this press release.The information that is on or available through this site is for informational purposes only and speaks only as of the particular date or dates of that information. As some companies and PR Agencies submit their press releases once per week,month or quarter, make sure to check the official company website for accurate release dates as our site displays the I-Newswire.com press release distribution date only.We do not guarantee the accuracy or completeness of information on or available through this site, and we are not responsible for or omissions in that information or for actions taken in reliance on that information.


© Copyright 2003-2014 I-Newswire.com All rights reserved