New Business Strategies Announces “Secrets of How the Fortune 100 Buy Technology” Webinar

Christine Crandell, president of New Business Strategies and co-founder of NBS Consulting Group, will be the presenting a webinar on how to define a demand generation strategy that consistently produces qualified leads.

Scotts Valley, CA (I-Newswire) August 21, 2012 - WHAT: Christine Crandell, president of New Business Strategies and co-founder of NBS Consulting Group, will be the presenting a webinar on how to define a demand generation strategy that consistently produces qualified leads. This webinar will discuss how social engagement and delivering a consistent, meaningful buyer experience can make driving pipeline and revenue easier. Join Christine Crandell to hear her recent research on how Fortune 100 companies purchase emerging technology and learn how to discover, deliver and align with your market’s buyers’ journey.

The session will cover:

• Understanding the steps of the Sellers’ Compass™
• Findings from Fortune 100 IT buyers journey study
• What types of assets IT buyers respond to at each step of the selling process
The 45 minute session will reveal New Business Strategies’ unique Sellers’ Compass™ methodology that shows marketers a step by step plan of attack on how to develop demand generation strategies that drive higher quality revenue.

"We are delighted to have Christine Crandell presenting as a thought leader on the BrightTALK platform," says David Pitta, Director of Marketing at BrightTALK." In this webinar, Christine will bring a unique perspective to demand generation strategies and tactics to the marketing professionals who depend on BrightTALK to stay current on relevant industry trends and techniques."

With more than 25 years of marketing and leadership experience, Christine Crandell, President at New Business Strategies, is a recognized thought leader, practitioner, and author regarding social business, marketing and corporate strategy. Christine’s Forbes blog, “Outside the Box,” focuses on the techniques and best practices which CEOs and CMOs use to drive faster revenue growth in the social economy.

WHEN: Thursday, August 23, 2012 – 10 AM PDT/ 1 PM ET
WHERE: http://www.brighttalk.com/r/KRj