The Best of TV Reach With Unlimited Upside, TV Ads Online
Providing customers with data driven results, VidAdNet.com introduces its new Real Time Bidding Platform for pre-roll video advertising to ensure customers’ ads are positioned for greater yield campaigns.
Labrador QLD, Australia (I-Newswire) July 10, 2012 - Among all advertising vehicles and strategies, online advertising is set to skyrocket in the next five years. It is estimated that by the year 2016, advertisers will be shelling out nearly $77 billion for online ads, which comprises a whopping 35% of ad spending overall. Leading the growing trend with pre-roll video ads is the Real-time bidding model.
"We estimate that the total Video-RTB buys in the U.S. at approximately $55 to $60 million in 2011. Real-time bidding (RTB) has quickly become the fastest growing sector in display advertising, with U.S. RTB spending expected to hit $1 billion this year and increase two-fold next year. The dramatic growth in dollars flowing through agency trading desks, DSPs and next-generation ad networks has tempted even the world’s most premium brand-name publishers into the game," explained Don Christie, director and founder of VidAdNet, about the industry outlook. VidAdNet is a company in the business of taking TV ads and serving them live on the Internet.
RTB allows advertisers to retarget their campaigns based on their various metrics such as countries, time zones, demographics and targeted audience. Whether the traffic is from paid search, social media, organic search or email marketing, customers are in full control of their campaigns based on the data provided by the platform.
The new RTB platform from VidAdNet called the Private Video Ad Exchange, provides buyers of website inventory the ability to "bid" a price they are prepared to pay for their video ad to appear. This allows advertisers to bid for the position in serving their pre-roll video ad. The highest bidder will have their ad served to the viewer.
"We are one of the first Australian Video Ad Networks to offer a fully self service model where buyers can bid the price they are prepared to pay for access to great ad 'spots' online," continued Christie about the new RTB platform. " We see a huge push by many of the sizable demand-side players, including the entire herd major agency trading desks, have lined up to throw significant budgets into real-time bidding for video next year. Growth, it seems, will be well into the triple digits," added Christie.
As a pioneering Australian video ad network having over 140 websites, VidAdNet is able to serve pre-roll video ads to online viewers based on the customer’s specific campaign and goals.
The Private Video Ad Exchange is based on "LiveRail" ad server, which is custom made to suit the demands of the company's exchange/DSP partners and publishers. The LiveRail-based exchange infrastructure allows VidAdNet to operate totally transparent worldwide without any downtime.
For publishers, VidAdNet.com is able to assist website owners who have video content to monetize on impressions and web traffic. It is a secure way to add some income from high quality videos or syndicated videos on a website. Publishers are assured that video advertisers are usually top tier agencies or other networks that need the reach, engagement or branding.
To learn more about VidAdNet’s new Private Video Ad Exchange and RTB platform, visit http://www.vidadnet.com for details.
About VidAdNet Pty LTD
VidAdNet Pty LTD
1/1 Liam Court Labrador, QLD Australia
Phone : +61755511366
Tags:Real time bidding for video Video ad exchange Real time Video ad buying Programmatic Video Ad Buyers
Published On:July 10, 2012
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