Online Dog Products Store to Support Dog Rescue Organizations by Donating Free Supplies

New program allows customers to help dog adoption groups earn free collars, leashes and other essentials.

Los Angeles (I-Newswire) November 9, 2011 - The Welcome Mutt, LLC, an online dog supply retailer, has announced a program to support dog rescue organizations by providing them with essential dog supplies free of charge.

By participating in the company's Rescue Rewards program, customers can select a dog rescue or welfare group to support in their shopper account. For every 20 orders designated to a particular organization, The Welcome Mutt donates a free New Dog Starter Pack to the group. Starter Packs include a collar, leash, bowls for food and water and a box of biodegradable poop bags.

"So many dog rescue organizations operate on a shoestring budget, relying on small donations to purchase much-needed supplies like collars and leashes," said The Welcome Mutt co-founder Matthew Goodman. "Our goal is to defray some of the cost of caring for rescued dogs until the groups are able to find them permanent homes."

Participation in the Rescue Rewards program is free to shoppers and signing up is a simple process. Once registered, all future purchases count towards a free Starter Pack for the shopper's designated organization. The store offers a range of products for customers to choose from, including dog toys, dog treats, grooming supplies and beds from respected brands like Kyjen, Premier, Puppia and Zuke's.

"When we adopted our dog Lucy, we became obsessed with finding the best quality dog products for her," explained co-founder Danielle Mead. "This wasn't difficult in Los Angeles, but not every dog lives in a major metropolitan area. We're focused on offering top quality, sustainable and unique products from independent brands that might not be available where many dog owners live."

Those interested in purchasing dog supplies or learning more about the Rescue Rewards program should visit the company's website at www.welcomemutt.com.