New York (I-Newswire) February 10, 2012 - 2XU Signs Pro Triathlete and Five-Time World Champion Terenzo Bozzone
MELBOURNE, AUSTRALIA, February 8, 2012 – Leading performance compression and triathlon apparel brand 2XU, has added acclaimed professional triathlete and five-time World Champion Terenzo Bozzone to its roster of brand ambassadors. He joins 2XU under a comprehensive agreement which will see him train, race and recover in 2XU compression, triathlon, cycle, run and casual performance apparel until 2015.
Starting his career with several World Championship titles on the junior duathlon and triathlon circuits, 26 year-old Bozzone has since claimed a 70.3 World Championship, numerous Ironman and 70.3 Half Ironman podium finishes across the globe and was voted Tri Mag’s 70.3 Athlete of the Year.
Following a full-time commitment to long course racing in 2009, the 2XU sponsorship comes at an opportune time for Bozzone, who is now in peak training for next month’s Ironman in his home country of New Zealand. Last year, Bozzone pushed fellow 2XU ambassador and 10-time Ironman New Zealand Champion Cameron Brown to race record pace and finished a close second. With the March 3, 2012 Ironman New Zealand on the horizon, a fiery contest is sure to reignite between these two.
"Long term Kona is where I want to succeed,” said Bozzone, “But, short term, Ironman New Zealand is where I want to compete well.”
“I want to take Cam Brown off his throne in the nicest way possible. With 2XU’s leading compression and triathlon kit now on my side, I'll be heading into my 2012 race on truly equal terms and with that, much more confidence, support, drive and hunger for the title. I’ve been a fan of 2XU for a while. This partnership was an easy choice for me, and I can’t wait to get started.”
2XU Co-Founder and Director of Product Development Jamie Hunt, is equally thrilled with the new partnership.
“Working with world-class athletes of Terenzo’s calibre is integral to 2XU’s high performance formula,” said Hunt, “His passion for triathlon, technical apparel and excellence in performance are equally echoed by the 2XU brand. This new partnership will open up doors to exciting new ventures in the future.”
With roots in New Zealand as well as regular training and racing stints in the United States and Europe, Terenzo Bozzone is an outstanding ambassador for 2XU, whose presence on the international triathlon circuit is slated for even further growth in 2012 especially in the United States.
As the existing official supplier of Compression to the Australian Institute of Sport, Ironman®, Triathlon New Zealand, international triathlon powerhouse teamTBB, GreenEDGE Cycling, BMC Racing, and the United Health Care Pro Cycling Team amongst many others, a formal alliance with Bozzone marks a logical one for 2XU.
With a relentless commitment to engineering world-class products which deliver tangible benefits to the wearer, 2XU sets the benchmark in high performance compression. Ongoing testing, research and consultation with professional sporting bodies and athletes are integral to the brand’s winning formula.
For more information on 2XU Compression including updates on its growing list of Official Partners, visit www.2xu.com.
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ABOUT 2XU
2XU ("Two Times You") was launched in January 2005, and is driven by a relentless company mission to advance human performance through the development of world-leading athletic garments. In its first year, 2XU graced the skin of multiple World Champion athletes and has since formed powerful alliances and key partnerships with World Champions across the globe in numerous sports including Triathlon, Cycling, Swimming, Netball, AFL, Soccer, NRL, NFL and Running. 2XU is also the exclusive Official Compression Supplier to the Australian Institute of Sport.
Founded and based in Melbourne, Australia; 2XU is fast becoming the most technical sports brand in the world. Designed and tested in consultation with industry experts, all garments employ intelligent physiological design, cutting edge performance fabrics and construction. The premium Australian brand is now stocked in multiple countries around the world.
About Missy Farren & Associates:
In 1994, Missy Farren, a seasoned marketing and communications professional, set out to shake things up by creating a unique boutique lifestyle, travel and sports agency that focuses on creative solutions and responsive service. Today, headquartered in the heart of New York City, just steps away from the Empire State Building, Missy Farren & Associates Ltd. (Mfa) has grown into a diverse team of passionate and dynamic professionals. With a refreshingly original, fun and tailored approach, Mfa is an agency that has proven its aptitude with campaigns that make a difference for each and every client. With 25 staff, including outposts in Southern California, Portland, OR and the Midwest, the team is proud to support its amazing list of clients.
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