10th World Food Technology & Innovation Forum 2012

London (I-Newswire) October 18, 2011 - The 10th World Food Technology & Innovation Forum 2012 will be taking place on 29th February – 1st March 2012 at the City West Hotel Dublin, Ireland

The current economic climate has affected all industries including food and Beverage companies and they must continue to innovate in order to survive and thrive in the short, medium and long term. This programme highlights the most effective strategies, tools and techniques to maximise innovation, competitiveness and profitability in new market conditions.

2012 Key themes include:

-Learn how to target increasingly sophisticated post recession consumers
-Understand the new perception of value
-Communicate true expressions of honesty to fully connect with consumers
-Create food simplicity and communicate the inherent benefits
-Understand the latest health trends and how they will impact innovation

Speakers on board this year include -

- Tom Mercer, Managing Director, Moma Foods
- Jennifer Irvine, Founder, Pure Package
- David Duffy, Director of R&D and Innovations , Malto-O-Meal
- Rui Freire, Chief Innovation Officer, Unicer Bebidas
- Kamel Chida, Associate Director Worldwide Innovation Network, General Mills
- Ted Eden, Head of Technical Innovation, Britvic Soft Drinks
- Roger Leech, Open Innovation Portfolio & Scouting Director, Unilever
- Jean-Baptiste Rubens, Procurement Director Innovation, Kraft Foods



The WTG event structure composes of presentations with current themes, panel discussions and workshops. In addition pre-arranged one-to-one meetings enable close networking possibilities. Delegates and Sponsors will meet only those who express mutual interest in a personal meeting to maximise possible business connections at the event.

About World Trade Group:
World Trade Group (WTG) is a leading global integrated media company. Operating within the sectors of energy, pharmaceutical, food and beverage, manufacturing and supply chain and HR, we organise and run some of the leading annual business events, bringing together senior executives from world class organisations for a unique blend of knowledge sharing, networking and deal making.

Company Contact Information
World Trade Group
Michaela Melcher
90 Union Street
SE1 0NW
Phone : 0044 (0)20 7202 7690